Jonathan Goodman, founder of Halyard Consulting, shares how his entrepreneurial path has been shaped by art, futurism, and an early commitment to emerging technology. In a wide-ranging conversation with host Rick, Jonathan explains how AI has become a practical force multiplier across his work, helping small businesses respond faster, write stronger proposals, and produce client-specific strategy and planning materials with far less friction.

He also offers a grounded playbook for entrepreneurs building online businesses, starting by defining a clear niche, creating consistently valuable content, cultivating a real community (not just an audience), and choosing monetization paths that match your strengths (services, products, affiliate revenue, or advertising). Throughout, Jonathan emphasizes the fundamentals that don’t change: networking with intention, communicating a strong pitch, and building the right support team, while encouraging business owners to adopt AI thoughtfully, understand its limitations, and use it to enhance (not replace) human judgment.