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Content Sources & Ideas for Your Site — Jonathan Goodman (Affiliate Buzz)

Publisher: Affiliate Buzz — The Podcast for Affiliate Marketers, OPMs & Industry Leaders  •  Duration: 31:57  •  Published: December 4, 2012

Jonathan joins Affiliate Buzz to share practical ways to generate quality site content from conferences and podcasts, turn talks into articles and ebooks, and responsibly credit sources.

Show full transcript 0:00James Martell here webmaster radio.fm has something that every affiliate0:05marketer should be buzzing about introducing the webmaster radio.fm mobile app now available in the iTunes0:12Store or on Google Play Listen to our live stream at your leisure and download episodes of the affiliate Buzz plus0:19sample episodes of great affiliate marketing shows like affiliate marketing today and affiliate marketing Insider0:26for affiliate marketing news and information you can use right on your smartphone download the webmaster0:32radio.fm mobile app for iTunes and Google Play Now webmaster radio.fm proudly presents0:42the longest running program on affiliate marketing welcome to affiliate Buzz our0:47hosts James and Arlene Martell are here to inspire inform and motivate you with expert Insight interviews and0:53information that will increase your bottom line Advance your affiliate marketing efforts every week on0:59affiliate Buzz now please welcome James and Arlene hi it’s marel here and welcome to1:07another edition of the affiliate Buzz it’s great to have you with us Arlene is away today but I do have a very special1:13guest on the line Jonathan Goodman from halard Consulting and we’re going to be talking about where to find all the1:21quality content you will ever need now Jonathan is uh he started his career1:26over 20 years ago at the dawn of the internet age producing websites for Fortune 500 companies Jonathan holds an1:33MBA from fairlay Dixon University and Ms from the College of New Rochelle and a1:39BFA from ringing College of Art and Design Jonathan’s also a friend of the affiliate buzz and has been with us a1:45couple of times uh most recently to discuss the Google authorship markup and1:50schema Jonathan uh I guess welcome back to the buzz and welcome home thanks so1:55much for having me James uh before we dig into this uh this uh conversation we’re going to have about literally2:02finding all the quality content uh you could ever need I know you and I had a chance to discuss this uh prior to2:08getting on the show here uh tell us a little bit about your most recent conference so I went to uh Vermont uh2:16that was a one-day conference it was a web marketing Summit uh it was a very uh2:21very nice event um Vermont is beautiful this time of year of course and I was2:27speaking about SEO efforts that really truly matter it was a a smattering of2:33the stuff that I had spoken about at SMX about schema and other things uh changes2:39to Panda and Penguin and all of that there are so many conferences these2:46days I know uh you can do a Google search um for just about any topic2:51whether it be blogging or social media SEO affiliate marketing and uh it kind2:57of makes me uh smile a little bit because I remember 10 years ago the very first conference that I actually3:03attended was uh in 2002 which would have been right around now right around this3:08time with uh Commission Junction University down in good old beautiful uh Santa Barbara California and how time is3:15flown over the over the decade and now you look around how many conferences do3:21you do you either attend or speak at in a year well I actually use uh lanyard3:26decom are you familiar with that no it’s it’s a great website um it’s social3:32media relevant ties into your Facebook and actually uh just this week they tied3:38into LinkedIn and it allows you to see you know if I’m watching where Ren3:43fishkin is going or if I’m watching where Danny Dober or Danny Sullivan are going I can watch their calendar on any3:51of these conferences so it really allows me to kind of go down the list I3:56generally look you know four five months out to see whether or not there are conferences that are looking for guest4:03speakers there’s one uh happening in Little Rock Arkansas in March that I4:09submitted uh to speak over there and they got back to me they said yes you’re definitely going to be on schedule I4:14said well you know I’m traveling all that way you know I submitted four proposals could I do two and so they’re4:20going to get back to me to see obviously there’s an expense on my part I have to fly out there and I have to do hotels4:26I’m trying to ramp up you know uh for a while I was going to to I was going as4:31an attendee to SMX East uh SMX Advanced sces uh WordPress word uh word camps all4:40these different things and you have to kind of weigh that against the time that you actually need to be in the office4:45now in a later part of my career I’m speaking at a lot of these events so I’m4:51trying to speak at about six a year six seven eight a year um you know one every4:58other month depending upon where the location is I generally try to stay East Coast just just for the expense um5:05because I need to fly back uh back and forth fairly quickly like uh Vermont I landed at uh 12:30 in the morning and5:13then I presented at 10:30 in the morning there and uh then I I got on a plane at5:208:30 at night and I got back home by 11:30 these conferences uh you know I5:27think are probably a perfect segue and to you know talking about where to find all kinds of quality content I do know5:35as Affiliates we are always on the hunt uh for resources where we can shortcut I5:41guess uh would be a good word uh the finding and the development of content finding places where we can get great5:47content very inexpensively I use uh as listeners know Elance a lot I know uh5:53there’s a lot of listeners that also use Elance to get articles written uh but we always have to come up with ideas as to5:59to what to write about and I know I can spend hours and hours and hours sometimes brainstorming out a series of6:05Articles and getting the outlines together uh but there’s also some other things that I do and I know you and I6:10discuss it as well you’re you’re doing uh something similar when it comes to to to6:15using uh you know I guess conferences and other methods to find all that6:21quality content that you’d ever need why don’t we dig into that topic we were discussing it before the top of the show6:27here about using conferences uh as a as a source for Rich detail and Rich6:33information to to develop content yeah so uh take the SMX conference for6:39example that I just spoke at um you know not only do I have my presentation but I6:45also have the voice data um you know you just go up with your IP your iPhone uh6:51all of them have uh you know voice recorders you just hit that voice recorder um you do your presentation6:58that’s your content you I give it to my transcriber and she writes it out and7:03that becomes an article on my website in addition to that as an attendee of the conference I’m actually live blogging7:11during all these sessions so I’m you know listening to what everybody else is talking about and I’m gathering up7:17information and I’m putting it out onto my website immediately as Affiliates uh we cover7:23obviously all topics and in my particular case I’m usually speaking at uh something to do with internet or7:30affiliate marketing you’re talking with uh the SEO audiences but those people who are are listening who have topics7:37that you know maybe completely unrelated there’s typically still conferences out there that uh produce information on7:44mass and you know we don’t actually even have to attend these conferences I do know when it comes to say affiliate7:51Summit Sean Collins releases the prior years or the last couple of years uh7:57sessions for free and he publishes the the videos of all of these sessions that8:03uh are uh you know featured down at commission junk or sorry at affiliate Summit and the nice thing about using8:11this kind type of content I guess where we’re going with this is you can you can gather up this type of information and8:17you can use this as a as a rich resource to to pull down information uh that can8:24be turned into articles that can be uh really used in so many different ways I8:30know if somebody was to do a 1-hour presentation down at affiliate Summit and and the same with you Jonathan how8:36much time would you say you you and not not to take into all of the years of8:41experience that pours into it automatically uh but how long does it take you to put together one of your8:48talks oh it you know depending upon the level uh that I believe the audience is8:53at uh you know SMX I was speaking to what I believed was a fairly educated I9:00was in the advanced segment uh so I really needed to be quite detailed there9:06it it’s I’m definitely I’m definitely doing my share of several hours prior to9:14getting up there and actually speaking that includes uh you know reading up on all the material to make sure that I’m9:20at the bleeding edge of for the the technology I don’t want somebody in the audience saying oh this article just9:28came out last week that completely you know debunks what you’re talking about so that’s critical um putting it into9:35the PowerPoint presentation uh you know leveling out all the the notes that I all the note9:42points the bullet points for what I’m going to talk about because a lot of my presentations I try not to put the9:48actual verbiage I’m not reading right off of the slide so I’m using images to kind of remind myself as to what we want9:54to talk about it’s definitely several hours of of research that goes into any9:59of those presentations I I am the same when I put a presentation together I’m speaking at10:05affiliate Summit again in January and again same with me it takes I think about it for weeks actually off and on10:11and I take little notes and doodles and then when it finally comes down to putting the outline together and then10:17putting the presentation together that could take me quite a few hours and I know most speakers do the same so they10:22bring a wealth of information and knowledge to the table to begin and then they sit down and begin to organize10:28their thoughts into logical flow then they put together a presentation around it and what I can uh I can see we’re up10:36against the break but what I’d like to do when we get back is to talk about how listeners can use any conference or any10:44podcast so the information that’s being shared in this Rich detail because in both cases conferences and podcasting10:51typically a lot of thought goes into what’s being presented uh and how a listener can seek out conference10:57material seek out podcast and then use that material in such a way where11:03they’re not plagiarizing they’re not scraping and they can use it to produce really high quality content uh for their11:11site and for their uh for their online business jonan I’d like to talk about that uh when we get uh when we get back11:16we’ll be more affiliate Buzz coming up after we hear from our11:22sponsors oh yeah my day is done time for happy hour you’re already done for the day yeah cuz I use certified knowledge11:29.org their PPC tools literally save me hours every day how do you keep on top of all of Google’s new features easy11:36with certified knowledge their Interactive Learning modules keep me up to date and if there’s something I don’t know I can watch their video lessons11:42without having to hunt around the Google help files great I’m ready to expand my11:47knowledge hi I’m Brad gettis I’m the only leader officially supported by Google to teach the advanced track of11:54the AdWords seminars for success I personally recommend certified knowledge. org as your One-Stop shop for12:00all your PBC needs learn optimize connect be smart go to certified12:06knowledge. org now how much time do you spend on SEO research and competitor12:12analysis what if we told you that there was an easier faster way search metrics12:17SEO software propels you to top positions on search engines around the world with our unique Global search12:25social and competitive data in over 60 countries12:30celebrating the best in online advertising the web marketing Association12:36presents the 11th annual Internet advertising competition12:42Awards submit your banner ads email ads rich media online newsletters websites12:48and social media campaigns Now by going to12:53www.i.org deadline for entries is January 31st 201312:59all winners will have their entry highlighted on the Internet advertising competition website as well as receive a13:05handsome trophy to display or a personalized certificate of achievement be honored among your online advertising13:12peers by submitting your entry today into the web marketing association’s 11th Angel IAC Awards go to13:21www.ac a.org now [Music]13:27[Applause] hi this is Ross Dunn and this is John carut from se101 on webmaster radio.fm13:35from our families to yours we want to wish you a safe and enjoyable holiday season have a happy holidays everybody13:41get the good gifts this year from all of us to all of you webmaster radio.fm13:47Wishing you happy holidays and a prosperous New Year time now to hear13:52some more affiliate buzz on webmaster radio.fm here’s James and arene13:59Arlene is away today but I do have Jonathan Goodman from Howard Consulting on the line and we’re talking about14:05where to find all the quality content you could literally ever need and we14:10talked a little bit about conferences and I’d like to dig in to that uh in just a moment Jonathan let’s also talk about podcasts I do know that uh I use14:19podcasts a lot to create content and I’m not talking about specifically actually14:24recording a a podcast I’m talking more about using a podcast whe whether it’s14:29one that I’ve done myself or somebody else’s podcast as also another uh you14:35know absolutely rich resource of information and again when you’re out there looking around the net there’s so14:40many uh conferences out there but there’s also now so many different podcasts on all kinds of topics whether14:47uh you know maybe head over to petli radio.com and find some of the funniest pet podcasts you could ever hear or you14:54know just do a search for podcast directories to find literally thousands if not tens of thousands of uh podcasts15:01out there and these two are uh an absolutely great resource of uh of15:06information now Jonathan I know some people are probably thinking you know we can’t plagiarize you’re not you don’t15:11mean James you can just go take these people’s information and then reuse it that’s not what we’re talking about is15:17it no not at all you know uh you and I both frequently use Elance and there are15:24some fantastic editors on elans uh what I like do is once I’ve worked with an15:32editor for a while I’m able to feel confident to say to them go and listen15:37to this podcast extrapolate out all of the really interesting unique features15:44of what they’re talking about get a couple of quotes from that person that’s speaking you know find out who that15:52person is who’s running the show what’s their website and then pull in all of15:57that information and and you know here’s how I feel about it maybe it’s a different view than what they’re talking16:05about or maybe I have additional information that I can add and bring to the conversation it really kind of helps16:11the uninitiated or you know somebody who’s just not as creative to be able to16:17look at other people’s work and say that those that’s really what I want to be16:23talking about but I I have a difficult time formulating it um here’s my editor16:28she’s going to go and do it for me and it really works out great I do something16:33very very similar in fact I pulled out uh just a couple of little paragraphs right out of the writer spec that I use16:39uh anytime we’re using a podcast and I do find that it really shortcuts things for me too because if I have to sit down16:45and kind of brainstorm out the idea for a topic and then really dig through and go do all the research on it which I do16:51a lot but sometimes you just want to have a different way to go about it uh I can go out and find a podcast on just16:57about any topic known to man these days and then I I give them a little instructions it says I’d like you to17:02have a listen to the podcast below and this is to the writer and I give them a link to the podcast I’d like you to pull17:08out all the tips the techniques the strategies being discussed in the podcast I’d also like you to reference17:15the podcast as the source of information I’d like you to use the stories the real17:20names uh the names of the people and the names of the websites that were shared in the in the podcast I want these17:27articles to be very real and then I will give them you know maybe some additional instructions on you know17:33making sure that we’re providing our commentary so if I’ve listened to that podcast which I typically have I’ll have17:39some thoughts on it as well which I’ll give to the writer to include maybe a quote or two or something that I agree17:44with or don’t agree with and it just it just shortcuts things so well and because same because you know in the17:50same idea that it takes time to put a uh a one-h hour talk together at a conference which you can do the exact17:57same thing with uh uh because somebody else has already taken all that time and18:02care and detail and poured their experience into it we really we really can get some really rich resources can18:08we yeah and you’re not plagiarizing because what you really want to do within that article is talk about the18:14person that’s speaking about this and actually you know even backlink to their website give them full credit for the18:21information that they’ve provided and that not only helps you to show that18:26you’re working within a larger Community but it really is the reason why they did the podcast in the first place they’re18:33looking for the recognition they’re looking for the audience and you’re just helping them expand Their audience and18:40that goes exactly the same for the conference material I know with affiliate Summit producing and18:46Publishing uh each one of the the talks and there’s probably I don’t know a dozen 18 good solid talks at every18:53conference every one of those is typically an hour long some of them are panels so you can pull those apart to18:59and you could develop content around those but I guess what I would you know recommend to listeners is to take19:04whatever topic you’re in and go have a look around uh you know Google get doing19:09some Google searches here for conference materials uh what conferences are are in your industry if you’re in the pet19:15business or you’re in health and fitness goodness knows there’s all kinds of health and fitness uh conferences out19:22there there’s all kinds of health and fitness podcasts and I don’t typically spend any more money either with the19:28right writers and stuff to have them listen to uh to a podcast the podcasts are usually 15 20 30 minutes uh long19:35doesn’t take them a lot of time to go through them they sit down they as Jonathan said they listen to the podcast19:41they extrapolate all the high points out of it they get the tick the tips the techniques the strategies I do want them19:47to share the stories the real names the names of the people and the websites and as Jonathan said giving them a link back19:55 uh to the site uh to their site of course get a backlink and the recognition and the additional exposure20:02and Jonathan in your particular case and I can see we’re coming right up against the break if somebody was to take one of20:07your talks and to do exactly what we just said would you have any problem20:13with them no not not whatsoever because as long as they’re mentioning by my my20:19name uh hopefully referencing the company that I own and giving me a link20:25showing you know who this person is whether that’s to my LinkedIn profile or Google+ profile or the website Howard20:33consulting.com itself it’s all valuable to me because I’m reaching an audience that I wouldn’t be able to reach20:40anyway Jonathan I can see we are up against the break we’ll be right20:45back more affiliate Buzz coming up after we hear from our sponsors how much time20:51do you spend on SEO research and competitor analysis what if we told you20:57that there was an easier faster way search metrics SEO software propels you21:02to top positions on search engines around the world with our unique Global search social and competitive data in21:09over 60 countries gain a competitive advantage today with searchmetrics dcom that’s21:17searchmetrics dcom do you look at the task of ranking21:23your site at the top of the search engines like you would climbing the top of Mount Everest it doesn’t have to be21:29topseos.com knows how hard that climb can be and they can make top ranking a reality top seos send you to only the21:36right search vendors and agencies that they know will work for you since 2002 topseos.com has reviewed and researched21:44the best search engine marketing agencies and solutions providers don’t risk the cost of falling off the21:49proverbial peak of search rankings let topos give you peace of mind topseos.com21:56the independent Authority on searching vendors looking for a wh label SEO and22:01social platform for your clients think ebrs free and unlimited SEO audit22:06reports e Brands premium Facebook apps and welcome page creators e Brands22:12Twitter management app analytics and mobile site generators ebrs let ebrs manage your search and22:19social media campaigns and give you and your clients access to their white label dashboard which have great reports that22:25will wow your clients and deliver great Roi and results try ebrs for 30 days go22:31to ebrs withth az.com or call 1866 62557 2017 that’s ebrs with a z for22:41ebrs happy holidays whoa happy holidays22:47whoa that’s about the best singing we’ve ever done on the show yeah when I don’t say words it really comes out great yeah we’re Michael NE L the LinkedIn rock22:53stars yes happy holidays everybody we we’ve so much enjoyed being in front of you being part of your lives I hope yeah23:00I hope you listen to the show hope you enjoy it and happy holidays from all of us to all of you webm radio.fm wishing23:07you happy holidays and a prosperous New Year time now to hear some more23:13affiliate buzz on webmaster radio.fm here’s James and23:18Arlene Arlene skipping out on us today but uh I do have Jonathan Goodman from Hower Consulting on the line and we’re23:25talking about where to find all the quality content you will ever need and I’d like to Jonathan I’d like to uh23:31maybe get you to if you wouldn’t mind encouraging listeners to actually really act upon this to go out and do a Google23:37Search and start looking for this type of information it can make a really big difference can’t it absolutely I mean23:43everybody understands that content is King and that the we need to be out23:49there from my side I need to be working with clients who understand this who23:54understand that they need a portion of their work week has to be focused on24:00reaching out to the community online building content whether that’s voice24:06video or articles all of the voice and video obviously can be transcribed into24:12articles which help get index better in Google but all of that is is so24:18critical we also talked about ebooks before we uh we got on the call today24:23ebooks uh is something of course I’m very uh you know amiliar with I wrote24:29 one back in 2002 Revisited it a couple of times and I’ve written a couple others since and it’s a great way to go24:35but it too can be a real challenge to pull that information together into uh24:41into an ebook anybody that’s sat down and tried it it’s easy to say I’m going to write an ebook it’s a whole other thing to actually accomplish it and get24:47it out the door uh but some of the stuff we’re talking about this can really help in that regard as well counted24:53absolutely you know uh our original conversation one of the first shows that I did on on your show uh was talking25:00about the ebook that I was writing about analytics and how I was crowdfunding that and everything well that you know25:08that only only until you actually sit down to try to write an ebook do you25:14understand how unbelievably difficult it is to scope out this whole thing and I’m25:19not a I’m not a writer it’s not my background I’m a I’m a business and IT guy so to take the information that I’ve25:29already written into articles on the website some of which um are transcribed25:35from seminars that I’ve given uh some are uh opinions or some of them are even25:40live blogs and take all that with a really great editor and then again25:46repurpose that content in a different format and build it out as an ebook is25:52just another great way to gain a larger audience I do know when we put together25:58the uh affiliate marketer handbook we actually uh came up with the idea I say we because I had an editor at the at the26:05time as well who I still work with to this day just pinged me on Skype actually uh we sat down we’re going to26:10put together this little book we didn’t have a name for it yet we figured it take a couple of months at best and uh we’d be out the door with it and I’ll26:17tell you what six months later it was finally done and it was so much work and26:24to come up and sit down and and come up with we threw many copies in the garbage we the original ideas for the cover26:31everything went out the door in fact 2 months into it we really hadn’t got anywhere other than realized all the26:37things that we didn’t want to do whereas today I do know just using this strategy26:42that you mentioned audio and you know taking that information and and putting it out there26:49finding the detailed you know info out there and then and I do know you you as well you uh record things a lot as well26:57just to help you through it because you you talk a lot better than you write you said yeah yeah in fact uh that’s how I’m27:03going to do the analytics book now is I’ve uh I’m working with you know I’m going to set up a a podcast it’s going27:09to be a private podcast and it’s going to be me just talking about analytics uh27:15the important data and I’ll move through the chapters that I want to talk about and the specific information but uh you27:22know there’s such a a huge difference between my ability to talk and my ability to right that this is just going27:30to this is the way that it’s got to get done because I’m motivated to do it but to sit down it would take you know four27:38times the amount of time that it would if I was just what I’m doing now is I’m going to go on to the to the podcast I’m27:45going to talk about the information and the data and move you through it and then that’s going to get transcribed27:51that’s going to be an article and then as the chapters build out once everything is put together the editor27:57gets it again and she really builds out a full ebook so I you know it’s gonna it’s G to take a while still but not as28:04much at least it’s getting done I do I do something very similar where I will gather up all of my notes28:12and all of my thoughts for a particular might be an article it could be a chapter of a book where I’ll get28:18everything it might have just listened to a podcast that was really interested or I’ve gathered up some articles that I28:24thought were really presenting something in a unique sort of way and I’ll get all this in front of me and then I’ll just28:30put my headset on and I’ll I’ll have a conversation with the writer about what I’m looking at and I’ll just I’ll just28:36go 10 15 20 minutes having a discussion in a logical order that I think the chapter should flow out of and then I28:42could pause and talk and say well you know you may want to go research this a little bit and talk a little bit about that but it’s all about coming up with28:49the the rich detail uh and information and conferences is is just a great place28:55to do that uh and podcast as well Jonathan one final thing and maybe just29:01uh as we wrap her up I do know you have a you’ve launched a brand new directory that uh that listeners uh probably would29:09be interested in yeah you know directories are incredibly important uh you know in SEO uh we’re always trying29:17to add to good viable directories and what I’ve actually done is expanded29:23Howard consulting.com to have in itself a direct within the website and it’s a29:30professional directory so lawyers and doctors and other SEO professionals um29:36everybody can come in and put in their content for their business and the29:43yearly fee right now we’re running it it’s 99 Cents for the year so I just want a lot of you know companies out29:49there to to take the opportunity and go in and build up the directory and that’s it Howard29:55consulting.com could you spell that for us h a l y a r d c o n s u l t n30:05g.com Jonathan for anybody that would like to get a hold of you to to talk uh discuss your SEO Services how would they30:11get a hold of you uh I can be reached at J Goodman halard consulting.com I’m on30:18Twitter at halard consult c nslt um I’m uh on LinkedIn and Facebook30:27there’s a we have a Facebook page and you can always email me or you can call me at 80030:33641-9145 Jonathan I can see we are out of time uh30:39you can follow me at James Martell on Twitter new episodes of the affiliate Budz can be heard every Thursday at 5:0030:44P p.m Eastern and 2 p.m. Pacific you can access the archives for our previous shows on webmaster radio.fm James mel.30:52comom and on iTunes Jonathan thanks so much and to our listeners thanks for listening to another Edition of the30:58affiliate [Music]31:11Buzz this has been a presentation of webmaster radio.fm the world’s largest31:17busines to business radio and podcast Network we welcome you to sample past episodes of this program as well as our31:25complete library of programs on demand or on the air via our 247 live audio31:31stream at www. webmaster31:37radio.fm the opinions expressed on this program are those of the guests and hosts and do not necessarily reflect31:44those of webmaster radio. FM’s management or sponsors any rebroadcast31:49or redistribution without authorized consent of webmaster radio.fm is31:55prohibited Book a Conversation Explore AI Strategy & Integration [tcb-script type=”application/ld+json”]{ “@context”: “https://schema.org”, “@type”: “VideoObject”, “name”: “Content Sources & Ideas for Your Site — Jonathan Goodman (Affiliate Buzz)”, “description”: “On Affiliate Buzz, Jonathan Goodman shares practical ways to source and repurpose quality content from conferences and podcasts—turning talks into articles and ebooks while properly crediting sources.”, “thumbnailUrl”: [ “https://img.youtube.com/vi/Hc1XEIJ5d64/hqdefault.jpg” ], “uploadDate”: “2012-12-04T00:00:00-05:00”, “duration”: “PT31M57S”, “embedUrl”: “https://www.youtube.com/embed/Hc1XEIJ5d64”, “contentUrl”: “https://www.youtube.com/watch?v=Hc1XEIJ5d64”, “publisher”: { “@type”: “Organization”, “name”: “Affiliate Buzz – The Podcast for Affiliate Marketers, OPMs & Industry Leaders” }, “creator”: [ { “@type”: “Person”, “name”: “Jonathan Goodman” } ], “isFamilyFriendly”: true, “genre”: “Interview”, “keywords”: [“Content Marketing”, “Conferences”, “Podcasts”, “SEO”, “Affiliate Marketing”, “Ebooks”], “isPartOf”: { “@type”: “CollectionPage”, “name”: “Press Videos”, “url”: “https://halyard.consulting/press-videos/” }}[/tcb-script]