Press Videos

James Martell, founder of The School of Internet Marketing, sits down with Jonathan Goodman (Halyard Consulting) to tackle a persistent challenge in affiliate and internet marketing: consistently producing fresh, high-quality content. The episode reinforces that “content is still king,” but acknowledges how difficult it can be to keep ideas flowing, especially for busy entrepreneurs.

Jonathan shares a practical, ethical system for generating content at scale by leveraging industry events and long-form media. He explains how conferences can double as “content engines”: record your own talks, transcribe them into articles, and extend the value of the research you already invested in your presentation. Even if you’re not a speaker, you can still use conference session recordings—many of which are released publicly—to spark original content, add commentary, and cite sources properly without plagiarizing.

They also highlight podcasting as another rich source of content inspiration. By listening to niche podcasts (or assigning a writer to do it), marketers can extract key takeaways, quote the original source, add their own perspective, and create unique articles that benefit both the publisher and the original creator. The same repurposing approach can streamline ebook creation—turning existing articles, transcripts, and outlines into longer-form products without starting from scratch.

To close, Jonathan notes the value of directories for both SEO and monetization, sharing how he expanded Halyard Consulting’s site to include a professional directory as another channel for visibility and content.