0:00
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hosts James and Arlene Martell are here to inspire inform and motivate you with expert Insight interviews and
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information that will increase your bottom line Advance your affiliate marketing efforts every week on
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affiliate Buzz now please welcome James and Arlene hi it's marel here and welcome to
1:07
another edition of the affiliate Buzz it's great to have you with us Arlene is away today but I do have a very special
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guest on the line Jonathan Goodman from halard Consulting and we're going to be talking about where to find all the
1:21
quality content you will ever need now Jonathan is uh he started his career
1:26
over 20 years ago at the dawn of the internet age producing websites for Fortune 500 companies Jonathan holds an
1:33
MBA from fairlay Dixon University and Ms from the College of New Rochelle and a
1:39
BFA from ringing College of Art and Design Jonathan's also a friend of the affiliate buzz and has been with us a
1:45
couple of times uh most recently to discuss the Google authorship markup and
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schema Jonathan uh I guess welcome back to the buzz and welcome home thanks so
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much for having me James uh before we dig into this uh this uh conversation we're going to have about literally
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finding all the quality content uh you could ever need I know you and I had a chance to discuss this uh prior to
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getting on the show here uh tell us a little bit about your most recent conference so I went to uh Vermont uh
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that was a one-day conference it was a web marketing Summit uh it was a very uh
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very nice event um Vermont is beautiful this time of year of course and I was
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speaking about SEO efforts that really truly matter it was a a smattering of
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the stuff that I had spoken about at SMX about schema and other things uh changes
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to Panda and Penguin and all of that there are so many conferences these
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days I know uh you can do a Google search um for just about any topic
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whether it be blogging or social media SEO affiliate marketing and uh it kind
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of makes me uh smile a little bit because I remember 10 years ago the very first conference that I actually
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attended was uh in 2002 which would have been right around now right around this
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time with uh Commission Junction University down in good old beautiful uh Santa Barbara California and how time is
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flown over the over the decade and now you look around how many conferences do
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you do you either attend or speak at in a year well I actually use uh lanyard
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decom are you familiar with that no it's it's a great website um it's social
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media relevant ties into your Facebook and actually uh just this week they tied
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into LinkedIn and it allows you to see you know if I'm watching where Ren
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fishkin is going or if I'm watching where Danny Dober or Danny Sullivan are going I can watch their calendar on any
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of these conferences so it really allows me to kind of go down the list I
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generally look you know four five months out to see whether or not there are conferences that are looking for guest
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speakers there's one uh happening in Little Rock Arkansas in March that I
4:09
submitted uh to speak over there and they got back to me they said yes you're definitely going to be on schedule I
4:14
said well you know I'm traveling all that way you know I submitted four proposals could I do two and so they're
4:20
going to get back to me to see obviously there's an expense on my part I have to fly out there and I have to do hotels
4:26
I'm trying to ramp up you know uh for a while I was going to to I was going as
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an attendee to SMX East uh SMX Advanced sces uh WordPress word uh word camps all
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these different things and you have to kind of weigh that against the time that you actually need to be in the office
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now in a later part of my career I'm speaking at a lot of these events so I'm
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trying to speak at about six a year six seven eight a year um you know one every
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other month depending upon where the location is I generally try to stay East Coast just just for the expense um
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because I need to fly back uh back and forth fairly quickly like uh Vermont I landed at uh 12:30 in the morning and
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then I presented at 10:30 in the morning there and uh then I I got on a plane at
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8:30 at night and I got back home by 11:30 these conferences uh you know I
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think are probably a perfect segue and to you know talking about where to find all kinds of quality content I do know
5:35
as Affiliates we are always on the hunt uh for resources where we can shortcut I
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guess uh would be a good word uh the finding and the development of content finding places where we can get great
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content very inexpensively I use uh as listeners know Elance a lot I know uh
5:53
there's a lot of listeners that also use Elance to get articles written uh but we always have to come up with ideas as to
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to what to write about and I know I can spend hours and hours and hours sometimes brainstorming out a series of
6:05
Articles and getting the outlines together uh but there's also some other things that I do and I know you and I
6:10
discuss it as well you're you're doing uh something similar when it comes to to to
6:15
using uh you know I guess conferences and other methods to find all that
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quality content that you'd ever need why don't we dig into that topic we were discussing it before the top of the show
6:27
here about using conferences uh as a as a source for Rich detail and Rich
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information to to develop content yeah so uh take the SMX conference for
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example that I just spoke at um you know not only do I have my presentation but I
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also have the voice data um you know you just go up with your IP your iPhone uh
6:51
all of them have uh you know voice recorders you just hit that voice recorder um you do your presentation
6:58
that's your content you I give it to my transcriber and she writes it out and
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that becomes an article on my website in addition to that as an attendee of the conference I'm actually live blogging
7:11
during all these sessions so I'm you know listening to what everybody else is talking about and I'm gathering up
7:17
information and I'm putting it out onto my website immediately as Affiliates uh we cover
7:23
obviously all topics and in my particular case I'm usually speaking at uh something to do with internet or
7:30
affiliate marketing you're talking with uh the SEO audiences but those people who are are listening who have topics
7:37
that you know maybe completely unrelated there's typically still conferences out there that uh produce information on
7:44
mass and you know we don't actually even have to attend these conferences I do know when it comes to say affiliate
7:51
Summit Sean Collins releases the prior years or the last couple of years uh
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sessions for free and he publishes the the videos of all of these sessions that
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uh are uh you know featured down at commission junk or sorry at affiliate Summit and the nice thing about using
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this kind type of content I guess where we're going with this is you can you can gather up this type of information and
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you can use this as a as a rich resource to to pull down information uh that can
8:24
be turned into articles that can be uh really used in so many different ways I
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know if somebody was to do a 1-hour presentation down at affiliate Summit and and the same with you Jonathan how
8:36
much time would you say you you and not not to take into all of the years of
8:41
experience that pours into it automatically uh but how long does it take you to put together one of your
8:48
talks oh it you know depending upon the level uh that I believe the audience is
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at uh you know SMX I was speaking to what I believed was a fairly educated I
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was in the advanced segment uh so I really needed to be quite detailed there
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it it's I'm definitely I'm definitely doing my share of several hours prior to
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getting up there and actually speaking that includes uh you know reading up on all the material to make sure that I'm
9:20
at the bleeding edge of for the the technology I don't want somebody in the audience saying oh this article just
9:28
came out last week that completely you know debunks what you're talking about so that's critical um putting it into
9:35
the PowerPoint presentation uh you know leveling out all the the notes that I all the note
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points the bullet points for what I'm going to talk about because a lot of my presentations I try not to put the
9:48
actual verbiage I'm not reading right off of the slide so I'm using images to kind of remind myself as to what we want
9:54
to talk about it's definitely several hours of of research that goes into any
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of those presentations I I am the same when I put a presentation together I'm speaking at
10:05
affiliate Summit again in January and again same with me it takes I think about it for weeks actually off and on
10:11
and I take little notes and doodles and then when it finally comes down to putting the outline together and then
10:17
putting the presentation together that could take me quite a few hours and I know most speakers do the same so they
10:22
bring a wealth of information and knowledge to the table to begin and then they sit down and begin to organize
10:28
their thoughts into logical flow then they put together a presentation around it and what I can uh I can see we're up
10:36
against the break but what I'd like to do when we get back is to talk about how listeners can use any conference or any
10:44
podcast so the information that's being shared in this Rich detail because in both cases conferences and podcasting
10:51
typically a lot of thought goes into what's being presented uh and how a listener can seek out conference
10:57
material seek out podcast and then use that material in such a way where
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they're not plagiarizing they're not scraping and they can use it to produce really high quality content uh for their
11:11
site and for their uh for their online business jonan I'd like to talk about that uh when we get uh when we get back
11:16
we'll be more affiliate Buzz coming up after we hear from our
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Awards submit your banner ads email ads rich media online newsletters websites
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www.ac a.org now [Music]
13:27
[Applause] hi this is Ross Dunn and this is John carut from se101 on webmaster radio.fm
13:35
from our families to yours we want to wish you a safe and enjoyable holiday season have a happy holidays everybody
13:41
get the good gifts this year from all of us to all of you webmaster radio.fm
13:47
Wishing you happy holidays and a prosperous New Year time now to hear
13:52
some more affiliate buzz on webmaster radio.fm here's James and arene
13:59
Arlene is away today but I do have Jonathan Goodman from Howard Consulting on the line and we're talking about
14:05
where to find all the quality content you could literally ever need and we
14:10
talked a little bit about conferences and I'd like to dig in to that uh in just a moment Jonathan let's also talk about podcasts I do know that uh I use
14:19
podcasts a lot to create content and I'm not talking about specifically actually
14:24
recording a a podcast I'm talking more about using a podcast whe whether it's
14:29
one that I've done myself or somebody else's podcast as also another uh you
14:35
know absolutely rich resource of information and again when you're out there looking around the net there's so
14:40
many uh conferences out there but there's also now so many different podcasts on all kinds of topics whether
14:47
uh you know maybe head over to petli radio.com and find some of the funniest pet podcasts you could ever hear or you
14:54
know just do a search for podcast directories to find literally thousands if not tens of thousands of uh podcasts
15:01
out there and these two are uh an absolutely great resource of uh of
15:06
information now Jonathan I know some people are probably thinking you know we can't plagiarize you're not you don't
15:11
mean James you can just go take these people's information and then reuse it that's not what we're talking about is
15:17
it no not at all you know uh you and I both frequently use Elance and there are
15:24
some fantastic editors on elans uh what I like do is once I've worked with an
15:32
editor for a while I'm able to feel confident to say to them go and listen
15:37
to this podcast extrapolate out all of the really interesting unique features
15:44
of what they're talking about get a couple of quotes from that person that's speaking you know find out who that
15:52
person is who's running the show what's their website and then pull in all of
15:57
that information and and you know here's how I feel about it maybe it's a different view than what they're talking
16:05
about or maybe I have additional information that I can add and bring to the conversation it really kind of helps
16:11
the uninitiated or you know somebody who's just not as creative to be able to
16:17
look at other people's work and say that those that's really what I want to be
16:23
talking about but I I have a difficult time formulating it um here's my editor
16:28
she's going to go and do it for me and it really works out great I do something
16:33
very very similar in fact I pulled out uh just a couple of little paragraphs right out of the writer spec that I use
16:39
uh anytime we're using a podcast and I do find that it really shortcuts things for me too because if I have to sit down
16:45
and kind of brainstorm out the idea for a topic and then really dig through and go do all the research on it which I do
16:51
a lot but sometimes you just want to have a different way to go about it uh I can go out and find a podcast on just
16:57
about any topic known to man these days and then I I give them a little instructions it says I'd like you to
17:02
have a listen to the podcast below and this is to the writer and I give them a link to the podcast I'd like you to pull
17:08
out all the tips the techniques the strategies being discussed in the podcast I'd also like you to reference
17:15
the podcast as the source of information I'd like you to use the stories the real
17:20
names uh the names of the people and the names of the websites that were shared in the in the podcast I want these
17:27
articles to be very real and then I will give them you know maybe some additional instructions on you know
17:33
making sure that we're providing our commentary so if I've listened to that podcast which I typically have I'll have
17:39
some thoughts on it as well which I'll give to the writer to include maybe a quote or two or something that I agree
17:44
with or don't agree with and it just it just shortcuts things so well and because same because you know in the
17:50
same idea that it takes time to put a uh a one-h hour talk together at a conference which you can do the exact
17:57
same thing with uh uh because somebody else has already taken all that time and
18:02
care and detail and poured their experience into it we really we really can get some really rich resources can
18:08
we yeah and you're not plagiarizing because what you really want to do within that article is talk about the
18:14
person that's speaking about this and actually you know even backlink to their website give them full credit for the
18:21
information that they've provided and that not only helps you to show that
18:26
you're working within a larger Community but it really is the reason why they did the podcast in the first place they're
18:33
looking for the recognition they're looking for the audience and you're just helping them expand Their audience and
18:40
that goes exactly the same for the conference material I know with affiliate Summit producing and
18:46
Publishing uh each one of the the talks and there's probably I don't know a dozen 18 good solid talks at every
18:53
conference every one of those is typically an hour long some of them are panels so you can pull those apart to
18:59
and you could develop content around those but I guess what I would you know recommend to listeners is to take
19:04
whatever topic you're in and go have a look around uh you know Google get doing
19:09
some Google searches here for conference materials uh what conferences are are in your industry if you're in the pet
19:15
business or you're in health and fitness goodness knows there's all kinds of health and fitness uh conferences out
19:22
there there's all kinds of health and fitness podcasts and I don't typically spend any more money either with the
19:28
right writers and stuff to have them listen to uh to a podcast the podcasts are usually 15 20 30 minutes uh long
19:35
doesn't take them a lot of time to go through them they sit down they as Jonathan said they listen to the podcast
19:41
they extrapolate all the high points out of it they get the tick the tips the techniques the strategies I do want them
19:47
to share the stories the real names the names of the people and the websites and as Jonathan said giving them a link back
19:55
 uh to the site uh to their site of course get a backlink and the recognition and the additional exposure
20:02
and Jonathan in your particular case and I can see we're coming right up against the break if somebody was to take one of
20:07
your talks and to do exactly what we just said would you have any problem
20:13
with them no not not whatsoever because as long as they're mentioning by my my
20:19
name uh hopefully referencing the company that I own and giving me a link
20:25
showing you know who this person is whether that's to my LinkedIn profile or Google+ profile or the website Howard
20:33
consulting.com itself it's all valuable to me because I'm reaching an audience that I wouldn't be able to reach
20:40
anyway Jonathan I can see we are up against the break we'll be right
20:45
back more affiliate Buzz coming up after we hear from our sponsors how much time
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do you spend on SEO research and competitor analysis what if we told you
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to ebrs withth az.com or call 1866 62557 2017 that's ebrs with a z for
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ebrs happy holidays whoa happy holidays
22:47
whoa that's about the best singing we've ever done on the show yeah when I don't say words it really comes out great yeah we're Michael NE L the LinkedIn rock
22:53
stars yes happy holidays everybody we we've so much enjoyed being in front of you being part of your lives I hope yeah
23:00
I hope you listen to the show hope you enjoy it and happy holidays from all of us to all of you webm radio.fm wishing
23:07
you happy holidays and a prosperous New Year time now to hear some more
23:13
affiliate buzz on webmaster radio.fm here's James and
23:18
Arlene Arlene skipping out on us today but uh I do have Jonathan Goodman from Hower Consulting on the line and we're
23:25
talking about where to find all the quality content you will ever need and I'd like to Jonathan I'd like to uh
23:31
maybe get you to if you wouldn't mind encouraging listeners to actually really act upon this to go out and do a Google
23:37
Search and start looking for this type of information it can make a really big difference can't it absolutely I mean
23:43
everybody understands that content is King and that the we need to be out
23:49
there from my side I need to be working with clients who understand this who
23:54
understand that they need a portion of their work week has to be focused on
24:00
reaching out to the community online building content whether that's voice
24:06
video or articles all of the voice and video obviously can be transcribed into
24:12
articles which help get index better in Google but all of that is is so
24:18
critical we also talked about ebooks before we uh we got on the call today
24:23
ebooks uh is something of course I'm very uh you know amiliar with I wrote
24:29
 one back in 2002 Revisited it a couple of times and I've written a couple others since and it's a great way to go
24:35
but it too can be a real challenge to pull that information together into uh
24:41
into an ebook anybody that's sat down and tried it it's easy to say I'm going to write an ebook it's a whole other thing to actually accomplish it and get
24:47
it out the door uh but some of the stuff we're talking about this can really help in that regard as well counted
24:53
absolutely you know uh our original conversation one of the first shows that I did on on your show uh was talking
25:00
about the ebook that I was writing about analytics and how I was crowdfunding that and everything well that you know
25:08
that only only until you actually sit down to try to write an ebook do you
25:14
understand how unbelievably difficult it is to scope out this whole thing and I'm
25:19
not a I'm not a writer it's not my background I'm a I'm a business and IT guy so to take the information that I've
25:29
already written into articles on the website some of which um are transcribed
25:35
from seminars that I've given uh some are uh opinions or some of them are even
25:40
live blogs and take all that with a really great editor and then again
25:46
repurpose that content in a different format and build it out as an ebook is
25:52
just another great way to gain a larger audience I do know when we put together
25:58
the uh affiliate marketer handbook we actually uh came up with the idea I say we because I had an editor at the at the
26:05
time as well who I still work with to this day just pinged me on Skype actually uh we sat down we're going to
26:10
put together this little book we didn't have a name for it yet we figured it take a couple of months at best and uh we'd be out the door with it and I'll
26:17
tell you what six months later it was finally done and it was so much work and
26:24
to come up and sit down and and come up with we threw many copies in the garbage we the original ideas for the cover
26:31
everything went out the door in fact 2 months into it we really hadn't got anywhere other than realized all the
26:37
things that we didn't want to do whereas today I do know just using this strategy
26:42
that you mentioned audio and you know taking that information and and putting it out there
26:49
finding the detailed you know info out there and then and I do know you you as well you uh record things a lot as well
26:57
just to help you through it because you you talk a lot better than you write you said yeah yeah in fact uh that's how I'm
27:03
going to do the analytics book now is I've uh I'm working with you know I'm going to set up a a podcast it's going
27:09
to be a private podcast and it's going to be me just talking about analytics uh
27:15
the important data and I'll move through the chapters that I want to talk about and the specific information but uh you
27:22
know there's such a a huge difference between my ability to talk and my ability to right that this is just going
27:30
to this is the way that it's got to get done because I'm motivated to do it but to sit down it would take you know four
27:38
times the amount of time that it would if I was just what I'm doing now is I'm going to go on to the to the podcast I'm
27:45
going to talk about the information and the data and move you through it and then that's going to get transcribed
27:51
that's going to be an article and then as the chapters build out once everything is put together the editor
27:57
gets it again and she really builds out a full ebook so I you know it's gonna it's G to take a while still but not as
28:04
much at least it's getting done I do I do something very similar where I will gather up all of my notes
28:12
and all of my thoughts for a particular might be an article it could be a chapter of a book where I'll get
28:18
everything it might have just listened to a podcast that was really interested or I've gathered up some articles that I
28:24
thought were really presenting something in a unique sort of way and I'll get all this in front of me and then I'll just
28:30
put my headset on and I'll I'll have a conversation with the writer about what I'm looking at and I'll just I'll just
28:36
go 10 15 20 minutes having a discussion in a logical order that I think the chapter should flow out of and then I
28:42
could pause and talk and say well you know you may want to go research this a little bit and talk a little bit about that but it's all about coming up with
28:49
the the rich detail uh and information and conferences is is just a great place
28:55
to do that uh and podcast as well Jonathan one final thing and maybe just
29:01
uh as we wrap her up I do know you have a you've launched a brand new directory that uh that listeners uh probably would
29:09
be interested in yeah you know directories are incredibly important uh you know in SEO uh we're always trying
29:17
to add to good viable directories and what I've actually done is expanded
29:23
Howard consulting.com to have in itself a direct within the website and it's a
29:30
professional directory so lawyers and doctors and other SEO professionals um
29:36
everybody can come in and put in their content for their business and the
29:43
yearly fee right now we're running it it's 99 Cents for the year so I just want a lot of you know companies out
29:49
there to to take the opportunity and go in and build up the directory and that's it Howard
29:55
consulting.com could you spell that for us h a l y a r d c o n s u l t n
30:05
g.com Jonathan for anybody that would like to get a hold of you to to talk uh discuss your SEO Services how would they
30:11
get a hold of you uh I can be reached at J Goodman halard consulting.com I'm on
30:18
Twitter at halard consult c nslt um I'm uh on LinkedIn and Facebook
30:27
there's a we have a Facebook page and you can always email me or you can call me at 800
30:33
641-9145 Jonathan I can see we are out of time uh
30:39
you can follow me at James Martell on Twitter new episodes of the affiliate Budz can be heard every Thursday at 5:00
30:44
P p.m Eastern and 2 p.m. Pacific you can access the archives for our previous shows on webmaster radio.fm James mel.
30:52
comom and on iTunes Jonathan thanks so much and to our listeners thanks for listening to another Edition of the
30:58
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