0:00 hi this is Todd farmer with affiliate
0:02 Summit Welcome to our speaker previews
0:05 in this video series I have the
0:07 privilege of introducing you to a few of
0:09 our experts who will be speaking and
0:12 presenting at affiliate Summit East 2013
0:14 which will be taking place in August on
0:18 August 18th 19th and 20th in
0:21 Philadelphia
0:22 if you join us well you can get your
0:24 tickets at affiliatesummit.com and if
0:27 you join us you will have the chance to
0:28 learn from and network with speakers
0:31 like this
0:35 hey guys this is Todd farmer with
0:36 affiliate Summit and as you should know
0:38 on August 18th 19th and 20th in
0:41 Philadelphia we're going to be going to
0:43 affiliate Summit East 2013 and with me I
0:46 have one of our esteemed speakers
0:48 Jonathan Goodman hey Jonathan hi how you
0:51 doing great and uh Jonathan uh you're
0:54 from halyard Consulting right yes that's
0:57 correct president of that's a fine firm
1:00 and you're going to be speaking at
1:02 affiliate Summit East on it's going to
1:04 be uh Monday at 4 40 p.m right that's
1:08 right yes all right cool and so let's
1:10 talk about your session which is
1:11 entitled
1:12 schema the future of affiliate marketing
1:15 so can you tell us a bit about your
1:17 presentation and all that good stuff
1:20 absolutely thanks so much Todd
1:23 um a schema is really the newest uh
1:28 change within search engine we've had
1:31 kind of web 1.0 Web 2.0 and now we're
1:35 heading into kind of whether it's web
1:38 3.0 or not but it's heading towards
1:40 schema relevant data and what that
1:44 essentially means is when I use the
1:45 analogy of an apple uh you can eat an
1:49 apple or you can buy an Apple product
1:52 from a corporation but a company a a
1:55 search engine doesn't necessarily
1:58 understand when you do a search for
2:00 Apple whether you want the new Mac
2:03 laptop or whether you want to buy a
2:07 piece of fruit so schema is a way of
2:10 marking up the content on a page so that
2:14 the search engines can understand it
2:16 better now this is particularly relevant
2:19 to affiliate marketing marketers because
2:21 as they start dealing with product that
2:25 needs to be defined within schema
2:27 they're going to have to go into their
2:31 content and start defining that and so
2:34 my session is really going to walk the
2:38 affiliate marketers through so that they
2:41 kind of wake up to the idea that they
2:43 need to start adding schema code in
2:45 there and to actually how they can kind
2:48 of do that rather easily
2:50 now it does it kind of sounds a little
2:52 scary right some technical stuff right
2:55 um but it's really important for
2:56 affiliate marketers particularly those
2:58 who want to be found in the natural
2:59 organic search results right yes to do
3:03 proper on-site coding which is what
3:06 you're talking all about here right now
3:08 yeah you know it's it's not it you know
3:10 the websites have become more robust as
3:14 Google has kind of put more uh detail
3:18 into what they're looking for so it used
3:21 to be you know backlinks and then it was
3:23 content and now really this next level
3:25 is the the markup code so is this going
3:29 to be like uh is what level would you
3:31 say this is going to be I know on the
3:33 website it says intermediate is this
3:34 going to be really high level stuff how
3:36 would I as the audience member feel
3:40 listening to this information well I
3:43 think I think you know having a uh 20
3:46 minutes to kind of give you a rough idea
3:49 as to schema uh it's going it's gonna be
3:52 uh a lot of detail but I also understand
3:56 the diversity of the of the of the the
4:00 people that are uh gonna be sitting and
4:02 listening to this so I do kind of walk
4:05 everybody through from the basic apple
4:07 analogy all the way through to okay if
4:11 you're running WordPress here's a really
4:13 easy solution now a lot of people are
4:16 warning running WordPress but some
4:17 people aren't and so we really take a
4:20 look at the code and we show you how you
4:23 can get the schema data from schema.org
4:26 and how you can then Implement that
4:28 rather easily into the to the pages that
4:31 you have and just another element here
4:33 just because this is such an important
4:35 con concept and topic for affiliate
4:37 marketers
4:39 um it's not just about how easily you're
4:42 found in the search engines based upon
4:44 you know your ranking factors but how
4:46 your search results are displayed right
4:48 how you actually are are viewed on on
4:50 the search results page is correct right
4:53 so
4:54 um you know you want everybody wants to
4:57 be at the top rank for the terms that
4:59 they can be as we kind of Define things
5:03 from a schema point of view they're
5:06 going to be exclusions right
5:09 um if you're if you've incorrectly
5:12 marked up your data then you're not
5:14 going to be able to see
5:18 um you know certain elements that are
5:20 corresponding to that schema profile for
5:24 instance let's go back to the Apple so
5:26 if you're fortunate enough to rank for
5:29 the term Apple for the company there's
5:33 going to be a change within the way that
5:36 the page looks on Google coming up
5:38 fairly soon and I obviously I don't work
5:40 for Google but there's already kind of
5:42 talk about this these kind of other
5:45 elements that are going to be pulled in
5:47 uh you know the date the foundation Who
5:50 are the Founders who are the who are the
5:52 partners who's currently and that's all
5:54 going to kind of be in correlation to uh
5:58 the page because Google's trying to come
6:01 become more of like a bibliography where
6:04 you're immediately hit with data
6:07 um and so if you mark up your schema
6:09 correct it's going to allow the search
6:11 engines to then pull in data that maybe
6:14 you haven't even put in but that's
6:16 actually pulling from a schema database
6:18 well it sounds very impressive and I
6:20 know that there's going to be a lot of
6:21 uh hungry people hungry for information
6:24 coming to your session so thanks a lot
6:26 so Jonathan thank you so much thank you
6:28 very much everybody look forward I look
6:30 forward to seeing you there and
6:31 everybody else does as well at affiliate
6:33 Summit East 2013 in Philadelphia and
6:36 again your session is on Monday at 4 40
6:39 p.m and it's called schema the future of
6:42 affiliate marketing so
6:44 thanks so much Todd great thanks so much
6:46 Jonathan see you then