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Affiliate Summit East 2013 Speaker Preview — Jonathan Goodman

Publisher: Affiliate Summit  •  Duration: 6:50  •  Published: June 5, 2013

Jonathan Goodman previews his Affiliate Summit East 2013 session, Schema: The Future of Affiliate Marketing. He explains schema markup, why it matters for affiliate marketers, and how attendees can implement it in WordPress or custom sites to improve organic search visibility.

Show full transcript 0:00 hi this is Todd farmer with affiliate0:02 Summit Welcome to our speaker previews0:05 in this video series I have the0:07 privilege of introducing you to a few of0:09 our experts who will be speaking and0:12 presenting at affiliate Summit East 20130:14 which will be taking place in August on0:18 August 18th 19th and 20th in0:21 Philadelphia0:22 if you join us well you can get your0:24 tickets at affiliatesummit.com and if0:27 you join us you will have the chance to0:28 learn from and network with speakers0:31 like this0:35 hey guys this is Todd farmer with0:36 affiliate Summit and as you should know0:38 on August 18th 19th and 20th in0:41 Philadelphia we’re going to be going to0:43 affiliate Summit East 2013 and with me I0:46 have one of our esteemed speakers0:48 Jonathan Goodman hey Jonathan hi how you0:51 doing great and uh Jonathan uh you’re0:54 from halyard Consulting right yes that’s0:57 correct president of that’s a fine firm1:00 and you’re going to be speaking at1:02 affiliate Summit East on it’s going to1:04 be uh Monday at 4 40 p.m right that’s1:08 right yes all right cool and so let’s1:10 talk about your session which is1:11 entitled1:12 schema the future of affiliate marketing1:15 so can you tell us a bit about your1:17 presentation and all that good stuff1:20 absolutely thanks so much Todd1:23 um a schema is really the newest uh1:28 change within search engine we’ve had1:31 kind of web 1.0 Web 2.0 and now we’re1:35 heading into kind of whether it’s web1:38 3.0 or not but it’s heading towards1:40 schema relevant data and what that1:44 essentially means is when I use the1:45 analogy of an apple uh you can eat an1:49 apple or you can buy an Apple product1:52 from a corporation but a company a a1:55 search engine doesn’t necessarily1:58 understand when you do a search for2:00 Apple whether you want the new Mac2:03 laptop or whether you want to buy a2:07 piece of fruit so schema is a way of2:10 marking up the content on a page so that2:14 the search engines can understand it2:16 better now this is particularly relevant2:19 to affiliate marketing marketers because2:21 as they start dealing with product that2:25 needs to be defined within schema2:27 they’re going to have to go into their2:31 content and start defining that and so2:34 my session is really going to walk the2:38 affiliate marketers through so that they2:41 kind of wake up to the idea that they2:43 need to start adding schema code in2:45 there and to actually how they can kind2:48 of do that rather easily2:50 now it does it kind of sounds a little2:52 scary right some technical stuff right2:55 um but it’s really important for2:56 affiliate marketers particularly those2:58 who want to be found in the natural2:59 organic search results right yes to do3:03 proper on-site coding which is what3:06 you’re talking all about here right now3:08 yeah you know it’s it’s not it you know3:10 the websites have become more robust as3:14 Google has kind of put more uh detail3:18 into what they’re looking for so it used3:21 to be you know backlinks and then it was3:23 content and now really this next level3:25 is the the markup code so is this going3:29 to be like uh is what level would you3:31 say this is going to be I know on the3:33 website it says intermediate is this3:34 going to be really high level stuff how3:36 would I as the audience member feel3:40 listening to this information well I3:43 think I think you know having a uh 203:46 minutes to kind of give you a rough idea3:49 as to schema uh it’s going it’s gonna be3:52 uh a lot of detail but I also understand3:56 the diversity of the of the of the the4:00 people that are uh gonna be sitting and4:02 listening to this so I do kind of walk4:05 everybody through from the basic apple4:07 analogy all the way through to okay if4:11 you’re running WordPress here’s a really4:13 easy solution now a lot of people are4:16 warning running WordPress but some4:17 people aren’t and so we really take a4:20 look at the code and we show you how you4:23 can get the schema data from schema.org4:26 and how you can then Implement that4:28 rather easily into the to the pages that4:31 you have and just another element here4:33 just because this is such an important4:35 con concept and topic for affiliate4:37 marketers4:39 um it’s not just about how easily you’re4:42 found in the search engines based upon4:44 you know your ranking factors but how4:46 your search results are displayed right4:48 how you actually are are viewed on on4:50 the search results page is correct right4:53 so4:54 um you know you want everybody wants to4:57 be at the top rank for the terms that4:59 they can be as we kind of Define things5:03 from a schema point of view they’re5:06 going to be exclusions right5:09 um if you’re if you’ve incorrectly5:12 marked up your data then you’re not5:14 going to be able to see5:18 um you know certain elements that are5:20 corresponding to that schema profile for5:24 instance let’s go back to the Apple so5:26 if you’re fortunate enough to rank for5:29 the term Apple for the company there’s5:33 going to be a change within the way that5:36 the page looks on Google coming up5:38 fairly soon and I obviously I don’t work5:40 for Google but there’s already kind of5:42 talk about this these kind of other5:45 elements that are going to be pulled in5:47 uh you know the date the foundation Who5:50 are the Founders who are the who are the5:52 partners who’s currently and that’s all5:54 going to kind of be in correlation to uh5:58 the page because Google’s trying to come6:01 become more of like a bibliography where6:04 you’re immediately hit with data6:07 um and so if you mark up your schema6:09 correct it’s going to allow the search6:11 engines to then pull in data that maybe6:14 you haven’t even put in but that’s6:16 actually pulling from a schema database6:18 well it sounds very impressive and I6:20 know that there’s going to be a lot of6:21 uh hungry people hungry for information6:24 coming to your session so thanks a lot6:26 so Jonathan thank you so much thank you6:28 very much everybody look forward I look6:30 forward to seeing you there and6:31 everybody else does as well at affiliate6:33 Summit East 2013 in Philadelphia and6:36 again your session is on Monday at 4 406:39 p.m and it’s called schema the future of6:42 affiliate marketing so6:44 thanks so much Todd great thanks so much6:46 Jonathan see you then Book a Conversation Explore AI Strategy & Integration [tcb-script type=”application/ld+json”]{ “@context”: “https://schema.org”, “@type”: “VideoObject”, “name”: “Affiliate Summit East 2013 Speaker Preview — Jonathan Goodman”, “description”: “Jonathan Goodman previews his Affiliate Summit East 2013 session, Schema: The Future of Affiliate Marketing. 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