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The future of AI in retail — Jonathan Goodman

Publisher: First Class Business  •  Duration: 48:44  •  Published: October 24, 2023

Jonathan Goodman joins Vision Pros Live to discuss how AI transforms retail — from AI-assisted product ideation and artwork to print-on-demand, sustainability, custom instructions in ChatGPT, Bing web browsing for research, and practical advice for entrepreneurs.

Show full transcript 0:00[Music] that’s fun0:09C oh we’re all right we’re good uh my bad guys we have some technical0:14difficulties on my end Jonathan good to see you how how are you doing man I’m0:20doing great I’m super excited about this uh I enjoyed our little prein and uh now0:26I’m excited to get into the meet and heart of the conversation0:33definitely yeah the future of AI in retail I love that we have a little bit0:38of an overlap I’m not we’re not interrupting each other it might sound like we’re fighting uh while we’re on0:44the show but we’ll hopefully have this uh delay fixed in no time um so dude uh0:50what what tell me about the future of AI and Retail real quick oh I look I mean I0:56think that AI is going to uh affect every single aspect of human existence I1:04think that this is as big as you know the wheel uh this is going to Revol1:10revolutionize everything that we do from medicine to therapy to uh accounting to1:18uh legal issues all of this uh writing you know content creation all of it but1:25what I’m particularly focused on is finding the uses of AI in retail and1:31that’s what trigonal is currently really focused on it’s a really exciting1:39time all right welcome in live with Jackson Callum I’m your1:44show host we will be doing interviews for Visionary entrepreneurs and guest leaders who are building fantastic1:50Visions out1:58there hey what’s up and welcome into Vision Pros live I’m your host Jackson Callum2:05founder and CEO of First Class business and I’m excited to have Jonathan Goodman on the show today we’re gonna be talking2:11about the future of AI and and Retail with Jonathan uh there’s really cool2:16things that are going on you you probably are familiar with things like chat GPT if you’ve heard of it um but there’s also really cool ways to2:22generate images and what’s fun about this is we’re going to be talking about throw pillows we’re going to be talking2:27about merchandise things that you can put your own custom art on but you can also get custom artwork assistance with2:34AI so that’s one of the angles we’re going to be talking about just a little bit since the holidays are coming up this is kind of perfect time to have2:40Jonathan on board as an artist and contributor to hopefully helping us with our interior decor and Beyond so uh2:47we’ll be talking about all that in just a minute um sponsors cold click cold click is a system that we use for our2:53LinkedIn automation I highly recommend checking out I’m going to keep it short and sweet today but ultimately when it2:59comes to getting out there as a Visionary and as an entrepreneur you want to get out there in front of as many people as you can but you also want3:05to do so in a way that protects your systems and with messaging that’s on3:11point that helps people warm up to who you are cold click helps protect our accounts as we as we automate our3:17Outreach um tap mental is another oh my finger is no pointing to it uh we got3:22the screen share going on so tap meal. is another provider that works with us3:28 uh they are a client of ours Goodell Dave Goodall helps people with uh helps3:34business owners with their psychology and mindset in order to make sure they set up the right systems in the first3:40place for their brand he’s got some amazing case studies with what he does uh we all face challenges limiting3:46beliefs things that that might hold us back from our past Dave does a great job of tapping into that and helping you3:52overcome it in order to streamline your services he mostly works with people in the blue collar space so think3:57construction workers uh obviously you know who you are if you heard that title to begin with but if you know somebody4:02who could use help building out their General Contracting firm or um you know help helping build their business at4:08scale if you know a stressed and overworked entrepreneur um who’s in the in the probably one to 10 million doll4:16range annually at least then I highly recommend telling them to go check out what Dave’s up to tap me to watch some4:22of these videos and see if he makes sense to work with um I also want to highlight the Water Project the Water4:29Project is the the place that we like to send our um I don’t want to say our donations to but it’s it’s one of those4:36services that I’m just so lucky to have great drinking water every day I don’t4:43have to think about where I get this yet there’s people over the world who don’t have access to clean drinking water and4:49I just I it just kind of hurts my heart and I want to remember this on a daily basis kind of honor and think well who4:56who can we help today and the Water Project does a great job of showcas casing different Villages that need help5:02and you can choose which one you want to help and then you also get to see the outcome um as they as they receive that5:07help so if you know of another charity that you’d like to support or where there’s a lot of people suffering in the world right now if you got a link to5:14something that’s a cause don’t hesitate to drop it in the comments I’m happy to to consider contributing to it myself5:19I’m also happy to consider talking about it here on the show so we got Jonathan coming on board again as mentioned he is5:26an artist he’s a specialist when it comes to AI as well and I’m actually going to skip the5:31formal introduction a little bit and bring Jonathan right on board since we are a little bit behind on the schedule and Jonathan thank you so much for being5:38here today we appreciate having you on Vision Pros live absolutely Jackson it’s a pleasure thank you for having me5:44absolutely dude so there’s there’s certain uh aspects of your profession and your background that I really really want to highlight and make sure I don’t5:50miss but I’m GNA put the mic in your hands this time what are some of those accolades you know without you know I5:55know I’m making you brag a little bit but um go ahead and tell us about what you do John Jan yeah so you know I6:01started in the do so I am always I’m a futurist and I am always on The Cutting6:08Edge of technology and that has led the path down to the AI experience and uh it6:15has been really really fascinating over just the past couple of months the way6:21that AI has integrated itself into work6:26and life it’s really quite amazing6:36I that’s all good no I appreciate you diving into uh the the subject at hand6:41and the you I can tell you have a longstanding vision as a futurist about6:46 um you know like where the direction of all this is headed uh we do have a video clip to show um regarding some of the6:52throw pillows um and and designs that that you and your team have worked on uh6:57before I show that clip though do you want to give some context yeah so uh trigonal was7:04originally a modern art gallery and unfortunately during coid we shut down7:09and being the future technologist that I am uh I kind of got back on the7:15bandwagon and I you know got into crypto at the time and got into nfts and that7:21nfts then led to Ai and so you know my I have a background in art graphic design7:27and photography from a a great School here in the United States and uh this7:33the AI capabilities just really excited me and I said okay what what can I do7:39with this right I’m gonna print this out and put this in a gallery like nobody’s gon to be interested in that why don’t I7:44kind of make art that people want to have in their houses or you know as we7:51progress in in our conversations I’ll explain that yeah we have throw pillows now but the big plan is t-shirts and7:59skirt skirts and jackets and all these different things to have ai artwork in and so I have an assistant and the two8:06of us worked all summer creating 500 different images in different categories8:11space and romance and Christmas and Halloween and all this stuff and the8:18first product that we’re putting it on is throw pillows and you know we’re we’re talking to entrepreneurs so I can8:24be very honest with you right sustainability is incredibly important8:29with it should be important for everybody but it seems to be really critically important when we’re talking8:34to the younger generation they understand that when you’re walking into a store that sells jeans and t-shirts8:42that for every t-shirt that’s on that rack there are 10 that are heading to a garbage dump somewhere and they hate8:49that and so sustainability I partnered with a company that does print on demand8:55it’s great as an entrepreneur because look I started you know I’ve been an entrepreneur my entire life I’ve been9:01doing different projects and things like that and I ran a a a you know a clubbing9:06night club you know event thing and we would have to buy build you know pay9:11somebody to do t-shirts and that would cost thousands of dollars the design the9:17printing the the holding of the screens you know for the printing of the screens9:22The Ordering of the t-shirts all of that cost so much money and now print on9:28demand really allows me as an entrepreneur to an AI to create the image put the image on a pillow if the P9:36if the image isn’t of interest to anybody ever I have it doesn’t cost me9:41anything I haven’t lost any money and so I’ve kind of you know all of my9:47experience the AI the technology the art the the design the getting the print9:53done and all of that all my past experiences rolled into trigonal now and9:59it’s it’s so exhilarating and exciting to work on hey absolutely um and and you know10:05you brought something up that’s interesting about the the current generation and sustainability being10:12important you know that that seed was planted I’m going to age myself a little bit here but I remember watching the10:18Reading Rainbow in kindergarten or first grade and on that show they shared the10:23story about a restaurant owner um was a it was a fictional book but the restaurant owner uh10:29loved helping the poor people and you know the people who had come to like he had this he had this system to where10:35whatever was left over at the end of the night they would give to people and then he kind of went corporate with his restaurant and they had restrictions and10:42rules around who he could give stuff to and couldn’t and uh he you know he was now away from his family too much and10:49and yada yada and then he ended up going back to the type of restaurant that um10:54you know he had originally and his family was happy and um we’ve we’ve lived with generations of learning a11:01little bit more broadly about different perspectives um right and and different ways of seeing the world that um I guess11:09we didn’t have access to in in decades past before that um so you know what’s11:15neat about it though you mentioned a good point while there’s there’s all those shirts that go to the garbage um11:21that I think a lot of us don’t think about how much waste you know is that in terms of your ability to be profitable11:28too right there’s a there’s a balance to be had on both sides of that equation now I do want to show these pillows real quick11:34so if you’re looking for throw pillows for Christmas you might check out trigonal let’s look at some of these designs real fast and we’ll come right11:40back great all11:45[Music]11:57right12:04[Music]12:14um sometimes cynthy and I fight over the controls a little bit so we got a double dose of the holidays if you weren’t in12:20the spirit before and now we brainwashed you to be um so uh those designs um do12:26you mind walking me through the process how do you go about creating designs like that or you know what what’s the difference between these and other throw12:33pillows we see out there yeah so you know we started off with chat GPT so we12:38asked chat GPT what are the you know give us the the most interesting uh12:45things that people buy what are people interested in right and it would say you know uh Christmas and Halloween are the12:51top two big holidays that people buy stuff for and we started there and then12:56we would say to chat GPT okay well what what’s really uh what are the summer the13:01common themes of Christmas and it came back and it said Santa and Rudolph and you know um uh Christmas Village uh and13:09all these different things and then we went back to it and said okay with Santa what are some common themes with Santa13:16that would be great for a pillow and it came back with well you could go with the old style of St Nicholas holding the13:23candles or you could go with the more modern uh you know laughing jolly you13:29know St Nick um and so that’s really where we did and then we took those we poured those into mid journey and we13:36were reviewed hundreds you know for just finding the right one and so out of the13:42images that we we stuck with you have to realize that there are probably you know 2,000 other images that we declined on13:50so it was it was a great process I like that so I’ll ask a uh I’ll ask an13:55interesting question um some people might see right through the the trick of14:01the riddle of this but your first question that you asked C AI was um what14:08are what are people buying remind me that question again it really caught my brain what what are the categories that14:13people are interested in decorating okay great and so my question for you is who14:19does that serve the most that question the business or the14:27consumer oh I mean it certainly helps us initially right but we are targeting the14:34consumer overall so at the end of the day the consumer right absolutely 100%14:42yes I that’s that’s my that’s my riddle on it you know is and yes it is you know and good for you for acknowledging the14:48fact that you win in this equation but that’s the point we want both win if the business doesn’t win the consumer14:54doesn’t win because the consumer no longer has the business but when you when you’re asking such a great question15:00to an expert like Chad GPT now you’re extracting exactly you know what the15:05consumer wants with a with an AI that understands scale that understands15:11what’s happening in the world and understand you know we also went through uh here at triagonal we went through15:17training on chat PT so we’re not using uh the you know basic level of chat GPT15:25we have uh a lot of people don’t even realize this but there’s something called C some instructions so you can go15:30if you have a chat GPT Pro you can go right by your name down at the bottom on the left will be you know three little15:37dots and you can open that up and you can see custom instructions and what that allows you to do is put in15:43personalities characters right so we say okay for this project we’re going to put15:49in a visual artist and we tell chat GPT exactly who we are as that visual artist15:55what we’re interested in we’re interested in throw pillows we’re interested in creating products for a consumer and then with that we then ask16:03the question right so instead of the overall you know General chat gp4 Pro16:10you’re asking a question to and somebody asked me this how how do I look at this16:16analogously and think of it as the Library of Congress chat GPT is the Library of Congress but with custom16:23instructions I’m able to walk down one specific aisle of that whole Library of16:29Congress and so I’m asking chbt very very specific questions within a confine16:36of information that it holds because you’re talking about trillions of data points that chat GPT is working on right16:43and if you can narrow that down and get more specific data then it’s not like you’re just having a general16:49conversation with an AI you’re having a specific conversation with a very16:54specific AI dude you you brought up a super interesting point I love the analogy um you know of the the Library17:01of Congress and then you’ve also got kind of like um uh Iron Man’s assistant17:07right they’re with you but they’re not and and they’re not pushy right it’s not like somebody’s selling you on something17:13you then can turn to and say okay we found the aisle but here’s what I’m looking for specifically right and you17:19then don’t have to go through thousands of books in that aisle it pulls out the the 10 and if you mess that up just ask17:25a new question to get the next it’s I mean it is a brilliant concept it’s something that needs to be used more so17:30um with that said Jonathan I’m going to ask you what we typically lead with which is based on where our17:36conversations headed about the future of AI and Retail who should be listening right now do you think why should they listen to you specifically and what do17:43you think they’re going to get out of the rest of today’s show so I think you know who should listen are entrepreneurs17:49right or people that are thinking about being an entrepreneur I think why they17:54should listen to me particularly is because you know the last couple of18:00years even though I have 20 years of corporate experience and the last 1018:05years have been very entrepreneurial there have been incredible successes but there have also18:12been tremendous failures right and trigonal was unfortunately started off18:18as a failure and then I pivoted to a much more successful you know Avenue of18:24Revenue so I think that I understand the struggle of the entrepreneur particularly the solo entrepreneur they18:32they are you know working day and night to get their project seen her and make18:37money from it and there are many many pitfalls there are you know there there18:44are pitfalls that you can’t even account for right for instance how could I have accounted for coid how could I have18:51accounted for my doors shutting of my gallery right right and I think that all18:58of that is you know is the is the entrepreneurial spirit that you have to19:04kind of persevere through could you become depressed from it yes you could definitely become depressed from it19:10could you lose a lot of money yes you could lose a lot of money but the learning that you get from being an19:17entrepreneur is one day in the life of an entrepreneur is like an entire year19:23in corporate you are everything you wear every hat and it does doesn’t matter19:28whether you’re a solo entrepreneur or whether you have a team of 10 you’re still managing every single aspect of19:36your business and that requires a tremendous amount of heart it TRS a19:41tremendous amount of focus and a little bit of luck and that’s you know that’s19:48that one thing that a lot of people don’t realize you know being an entrepreneur you know your you know19:54especially depending upon what your family Dynamics are not every everybody should be an entrepreneur not everybody20:00has the financial economic capability of of going out there and venturing out20:08into areas that they may not have full expertise on you know one of the things20:13that I wanted to kind of count cat you know into this conversation is the incredible opportunities through the SBA20:22and other government organizations to get funding right a lot of solo20:27entrepreneurs and individual entrepreneurs that are building their business they don’t understand that20:33there are there’s money out there there’s money in loans there’s money in20:38Grants there’s money in investment and you have to the the greatest thing that20:44you can have is a business plan right and if you have a solid business plan and then you send that around to people20:51you are able to have a conversation and even if you’re not a great presenter your business plan can speak for you20:58H well said um very important topics uh you know Jamie Jamie karna Lima comes to21:06mind uh if you haven’t ever heard her story you might want to look it up see if you can find it but she talks about21:13the hundreds of NOS that she received from people over years and the amount of banks that turned her down for loans21:20before she found one that would work I mean her diligence and persistence with21:26building her brand that eventually became a billion dollar brand um I think even multi-billion like that’s not the21:33story that’s not where it started it took years of hard work to get to that21:39point and I I mention that because the more common stories are a little21:44less um I don’t know they’re a little B Less close to home um but they are just as important even though they did have a21:51little bit of a leg up like Bill Gates for instance most people don’t realize that yes I mean he he wouldn’t have21:56succeeded without his parents and he gets gives 100% credit to that and he did have a little bit of backing but his22:01first apartment was not apartment he lived in his office they22:07showered at the YMCA um you know and they they they worked 247 ate pizza they ordered pizza22:13every day and that’s like what they did they were just so dedicated and diligent I’m not saying that’s the way to live I’m not saying that’s the only way to do22:19it but I think it’s very helpful to realize the amount of character that has to be built when you’re going to run a a22:25business of that magnitude you have to really be willing to make yourself your best self in many different dynamics22:31that maybe not be required in in other types of occupations um so it does it22:37takes a strange person to want to do this yeah no you can understand that it’s very difficult for an entrepreneur22:44to be both a great developer even in the AI realm and then also be a great22:51marketer and a great salesman right very hard you know I’ve done these businesses22:57left right in center and you know there’s one brain that is thinking my23:03finances and uh what do I need to get done in the day and then there’s the other one oh I’ve got to go to a23:10cocktail reception and try to introduce myself and try to be really nice to everybody because maybe somebody will23:16throw some cash at me to be able to work with me on a project right so all of23:21those elements have to be so round welld developed it’s very it’s it’s a23:27challenge Michael berer um Gerber rather sorry23:32Michael berer Michael Gerber in the emth talks about that too um you know to again power down on what you’re talking23:39about this is so important and he kind of gave us the permission to be schizophrenic um to to some degree where23:46he talked about everybody has a skinny guy and a fat guy in them um you know and that person’s constantly pulling on23:52your brain you know do you eat the cookie or do you go exercise um you know you got those two people and your23:58shoulders and the entrepreneurs have the futurist the Visionary the entrepreneur24:03the manager that lives in the past and the technician that wants to do everything in the here and now and you have to learn to channel those if you’re24:09going to uh you know like build something important and then you have to create procedures so that other people24:15can do those things and you’re not divided um so constantly but let’s talk about your vision real quick for those24:21that you serve Jonathan um what would you say it is and that can and I know there’s multiple facets so feel free to24:26go the route of those who are looking to use Ai and Retail or those who are24:31looking to buy products um in fact you know what let’s start with the AI and Retail and the next question I ask you24:37will guide you towards uh those who are are potentially going to buy uh throw pillows and Beyond from trigonal and and24:44yourself so yeah for those of you serve in the AI retail space what does that Vision look like it’s funny because you24:49know when you ask that question I immediately kind of go to my other job which is a fractional CMO right because24:55what is the vision for those you serve uh that can be you know helping other entrepreneurs to really get focused and25:02and find their way through you know whether it’s the loans or the investment or anything you know we’re just pivoting25:09right but yes we can go to the AI side which is you know first of all this is25:15about me this is about what I want to do I wake up every morning and I’m25:22fascinated by AI art right I want to see what can be done and what’s been amazing25:29over the past several months and I say the past several months even though AI has been with us for a while but the25:35radical changes of how art is made right just within this past month we’ve had25:43Dolly 3 which is a Microsoft product integrated into chat GPT which has never25:49been done before so now I can literally talk to chat gbt and say I want to25:56create a throw pillow in image for Christmas give me some ideas and not26:01only does it give me the ideas it then says would you like to move forward and use doll3 right so incredibly26:07revolutionary I personally don’t use dolly3 on an everyday basis I’m still using mid Journey because I enjoy kind26:15of the push and pull and and writing the prompts that are required to get mid26:20journey to work well but still getting back to your original question of you know how who do I serve you know how do26:28I serve them well it’s understanding what the consumer wants at the end of26:33the day right that’s got to be my core and you know maybe it wasn’t throw26:39pillows we’ll see like how the year winds up I think that throw pillars are26:45fun and unique and you you know want to decorate your entire Christmas but we26:50also know that t-shirts do much much better than throw pillows people love26:56t-shirts with words on them they like basic kind of designs that just Express27:03who they are and so we are kind of looking at that and pivoting but of course in those last couple of months27:10the technology within AI to be able to produce you know uh flat generated27:17prints the um uh I’m I’m losing the word27:23uh you know the the illustration to be able to print on you know a flat surface27:29has radically changed right so what you look at now for the throw pillows is everything has a background and27:36everything you know as opposed to you know uh what would look like a sticker27:41on a t-shirt it has screen printing yeah it’s screen printing right exactly that that’s good I just learned that word27:48this weekend so perfect timing yes awesome man and okay good so the uh27:55Dolly um we might we might might come back to that because one of the things that came to mind Jonathan I this is you28:01know you’re serving all of us in this regard if I tell somebody like if I say if I find somebody who says hey I love28:07sports Jackson where can I watch sports right and they don’t know I and I say hey have you been Have You Ever Seen28:13ESPN before and they’re like no I’ve never heard of it um mean like I just gave them a massive massive uh28:20opportunity to go tune in and learn about all sorts of different sports things that they didn’t have access to28:26previously Dolly’s one of those um you know like if if you’re unaware of it then like you have no idea what what’s28:33accessible there what are some of the other um AI art resources hubs28:38communities that you gravitate towards and you’re like man I’m I’m glad I have this archive to expand my vision with28:46yeah so I’ll tell you uh AI Advantage is a phenomenal group of people uh I’ve28:54taken the prompt engineering course with them that’s what kind of kicked all this off uh there’s a Discord for AI29:02Advantage there on LinkedIn um eigor uh p pagoni uh is the head of that uh I am29:10one of the mods in the Discord when I have a minute to be a mod which you know is you know just kind of guys hanging29:17out and making sure the people are being okay in the Discord chats um that’s a29:22lot of fun and you know being in that environment and being in that community we also have a Sunday uh contest every29:30Sunday at uh I think it’s 1 or 2 pm every Sunday I’m a judging that so we do29:37uh for an hour and a half all of the people that want to kind of test out their AI skills we have uh we have about29:45four contests for them it’s a 10minute contest you have two minutes to upload29:50your artwork and then it gets judged so it happens four times during that event29:56at uh in on Sundays all of that kind of stuff uh really yeah there you go30:02there’s the AI Advantage um and they have um if you go over to the AI course30:09 uh they’ve got a great course they’ve got a shop uh where they have the uh book of the characters the 600 different30:15characters of custom instructions and that has really been and you know what’s so amazing about this is that I bet less30:25than 1% of your audience probably is in is doing Ai and is involved with chat30:31gbt and mid journey and you know uh Dolly th I agree with that but let me30:37tell you it’s coming it’s coming for everybody and the more that you know how to work with it and the and getting in30:44now and understanding what the root un what the root comprehension of the AI30:50functionality is as opposed to then coming in saying oh okay I need my30:57accounting done I’m going to hire an AI bot and not really understanding how that AI bot works this is really the31:04time to get in and it applies to everything you know I’m so I write31:10articles now for LinkedIn right and those go into my uh my my page on31:16LinkedIn and I work with so I should say that on top of the custom instructions31:22and I know I’m getting technical I have something called professor synaps Professor synaps kind of manages the31:29entire conversation but step by step if I say to them I want to write an article31:35about you know this year’s Comic Con it will ask me questions it will pull31:40information out of me that is vital to the article and then help me write the31:46article right you said before you have ADHD I’m dyslexic so for me to write an31:51article to sit down and actually write 500 Words it would take an entire day31:57but within two hours I can have this conversation with somebody I don’t know if you’ve watched uh our flag means32:05death have you seen that show I’m sure some of your audience has right but there’s a character Steed and this32:12professor cobs writes and talks like Steed very Upper Crust kind of British32:18you know humorist and so I’m having this conversation and he’s asking me these questions and from that conversation32:26he’s able to build that article and it’s remarkable that yes it’s not me writing32:32word for word but it got every single point across and it not only that it took out some of the negativity it makes32:39it very positive because at the end who wants to read a LinkedIn article where I’m crying about something that failed32:46right but if I wrote an article about something that failed and how I pivoted that and then explain you know the32:53psychology behind that and that’s all that’s all chat gbt that’s all AI32:58amazing you know stuff it’s big we were I was looking at headlines uh just two33:04days ago for somebody we hosted named Jeff Schwarz he’s in the Geo fencing space um I’ve never used Geo fencing um33:10and I’ve oh uh the ability to Target a specific building for instance um you33:17know so you might Target a mall for your ads um you know or on the Riverwalk you33:22might if you run the Riverwalk in San Antonio there’s a lot of Geo fencing purposes that could make sense for helping people see your ad at a nearby33:29venue um so um it’s a it’s a really neat technology but I don’t know how to speak to it from a marketing standpoint and33:36from a attraction standpoint so I use chat GPT to help me with that um and I said okay I need 10 headlines for a33:44podcast about Geo fencing um right and then we said okay let’s give me 10 headlines for a podcast about33:52geofencing that uh is designed for business owners who make $5 million plus33:58annually RIS redesign it and I said now um add more Intrigue to the the34:06headlines um and I I said make it make it more um irresistible and uh you know34:13captivating and chbt responded oh uh you’d like me to make this more intriguing great like wow um that’s fun34:22yeah the article that I was writing for me was very verbose you know the Dark Night of the storm in the wind you know34:29and I was like you know calm down on the verbosity and it came back and we rewrote it the right way but it was I34:36took all those it took me maybe maybe seven minutes total to get 40 headline34:42options I copied the whole thing and sent it to Jeff and I said hey if your34:47team could choose 10 or pass 10 back you know by the way thank you Chad GPT um you know and then let him know34:54transparently that that’s how we came up with those and and so it’s going to save me all that time while getting their35:01creative Wills spinning and now they can inject what they need to to make those headlines really catchy to help people35:07understand the value of the episode at hand and did you use the did you use Bing when you were using chat GPT for35:15that I don’t think so teach me because now chat now Bing is integrated with chat GPT so I have an article coming up35:22about you know Amazon kind of squeezing the small the small Entre R preneur35:27right because they get you into the FBA and then they you know jack up the prices and all this different stuff and35:34chat gbt wasn’t really understanding it and I said you know what go out and do35:39your own research and it went out using Bing and it did this whole entire thing it took about 20 minutes for it to35:46gather information and it said oh wow I found all of this information about you35:52know the reduction of small entrepreneurs in Amazon because and it was amazing it was like having a35:57conversation with you where you know you were then sitting there and typing out and finding all this information and it36:03informed you correctly and now you could write the article appropriately oh my goodness okay can you do me a favor36:10Jonathan yeah that went halfway over I caught the concept enough can you do us36:15a huge favor and after the show create a loom video of what you just talked about36:21to Showcase how that works sure I hate to put video is but I will ask loom36:28video has like your video in the corner um it’s you can do this on Zoom too but Loom uploads it automatically online so36:35that you can it’s like those training videos where you’re in the bottom corner and you’re walking people through your screen of how to do X Y or Z makes it36:42really easy for people to we’ll talk about after um but yeah man that would be so cool to see that in action because36:50then it would make it far easier to follow monkey see monkey do style absolutely yeah yeah yeah yeah you know36:57that’s half the thing with with AI is I don’t think a lot of people understand how to even interact with it how you and37:04then we end up condescending when we’re talking about how we do all this and in fact I’m GNA show real real quick since37:10you got me on the subject and you’re already leading the way down the path um I’ve got a I’ve got chat GPT open I37:16finally added it as a tab as a pinned37:22Tab and committed to it I don’t oh let’s see here that’s my official report come37:28on now um that’s why I got be careful going live where did my chat gpt1 go share screen let’s go to chat GPT maybe37:37it won’t let me that would be that would be a possibility um let’s see here chat GPT37:44let’s try again oh yeah it let me there we go you guys see my chat GPT here yes37:51now why don’t you start a new chat you see that okay yep start a new chat let’s do it let’s hit it and so first of all37:58do you see where your name is and you see see the three dots yep there you go click those three38:04dots man I got I got the non I got the non-paid for version hav’t committ custom instructions open up custom38:10instructions there you go just a little information okay and so there are two38:17parts to the custom instructions so and it well and this is what eigor has38:22produced in the 600 you know characters so you would go in and you would say I’m38:28an entrepreneur and I’m writing an article about SEO and you would then38:34find the SEO content writer and would provide you all that information but right here you could do it yourself you38:40know what um where are you Bas all those questions and you would fill that out and then the bottom half also you you38:47can follow eagle and kind of get a better understanding but now I got I gotta ask I got some begging burning38:53questions inside me right so um I don’t think I’m that unique in this regard but I am I am more difficult and more38:59pronounced than most people and that’s I hate being boxed in right I I I like to39:05study it I’m like don’t no I’m not just an entrepreneur I’m this and this too so um there’s like this inner like sight of39:12me that argues and says don’t put anything in this box but I want the argument Jonathan like like you know39:19let’s let’s debate this out so I’m saying okay wait a second I want to make sure I don’t actually B I don’t want to39:24P so here’s I listen to Pandora I hate Spotify I don’t want Spotify I don’t want a curated list that I’m going to39:30run into the same song I want to be surprised with new music that’s just how I do things right but so so talk to me39:36about that um have you ever seen 2001 in Space Odyssey yeah long time ago you know you39:43know the scene uh where the astronaut has to disassemble how I don’t remember it but go teach me39:50but but there are these cubes and he has to each one has to release and he has to take each one out that’s what a custom39:57instruction is right okay think about it that way you can put in right now a40:03custom instruction for a visual artist and do your work and then take that out40:08and you can put gone and well it’s it’s gone but you’ve done your work right but40:14I mean once you taking it out it’s not gonna reinl is what I’m looking for right correct ah and then you put in40:21let’s anog accountant right and so now you can ask it specific accounting40:28questions and this is all within the same chat so then all right I’ll play nice in okay I’ll touch it then because40:34I was worried because then what happens in Pandora is if you freaking like a song on there then it just starts40:39serving you songs that sound just like it I’m like no I don’t touch the like thing I don’t touch anything I don’t want my system broken right um but okay40:47here okay so I can put in here I do it now now I I would learn how to do the40:53Customs instructions correctly but I wanted to show you at least where was right oh gota so when you learn it you40:59talking about going into eor program to learn it yeah yeah yeah yeah or you could just buy the Customs instructions41:04itself but are we gonna go into Bing are we gonna do chat GB yeah all right I’m41:09I’m getting like shiny ball syndrome all over the place all right chat GPT we’re going41:15back we’re doing the Bing thing all right so I’m in settings we at no no no you can you can get out of settings I41:21just wanted to show you that okay so now go to chat gp4 you may not have Pro so41:27let’s okay you do not have okay so you don’t have plus okay you gotta have that41:32to get the beinging set up yes the Bing the C the the the plugins uh there’s a41:39lot of stuff that comes with that $20 a month it is the best absolutely um you use it and I41:48gotta use it I know I’m getting I’m getting real close I I if I we weren’t live right now I’d be like all right let’s just pump this out and get it41:55done to present I could show you yeah you can show so let’s see we got a few minutes for sure let’s see so42:03let’s if I say share screen and then I go here let me hold on let me set this42:11up to the right page [Music]42:17 um let’s see crafting product descriptions um yes perfect okay where42:24did you go here you are okay we go here share screen we go there42:32and I’m going to show you exactly where42:38 um there we are yeah let’s see oh so42:43this is right so um oh I like that pillow let’s go back to thought leaders42:49okay so this is my thought leader conversation you can see at the top here I’m web browsing uh right here you see42:56that um what’s that mean uh so that means that it’s connected to Bing right43:03okay got it um and so now I’m going to try to find so for those who are newer43:09the difference is uh from what I understand chat GPT without the web browsing is limited to an archived43:16database kind of from the past versus when you’re doing 20 it stopped in 200143:22correct right so you’re missing all the data from 2001 to 2020 3 versus when43:27it’s plugged into Bing you’re then getting all current information I would imagine is that43:33correct yes Absolut up immediately up to date absolutely wow that’s a huge43:39difference um so here I am talking to uh chat gbt and then it didn’t really43:47understand uh what the dynamic of Amazon and I were um and then you know it says43:53you know shall I proceed in getting this all together together and finding the data and then it lays out the article44:00right so this is this is an article about uh one of my other companies we44:05worked with Amazon we were doing one one quick question Jonathan so what did you44:10tell it what did you prompt it to get that to go gather that information what was your prompt for that um I said do44:18your own research like just like that you said was do your like you just put do your44:25own research and it did I I so you know I’m explaining to it I I’m explaining to it that uh you know44:33here’s the scenario right so I had a company that was selling parts and44:38accessories for a specific product line and um the manufacturer did a direct44:44deal with Amazon and I was explaining to chat gbt that this happens a lot and it44:51wasn’t really understanding it and so I said okay you’re clearly not44:56understanding that this happens a lot this didn’t just happen to me this happens a lot go out there and find45:01articles about other entrepreneurers who have struggled with the manufacturer45:06direct to Amazon relationship and that’s what it did it went out it found those articles it compiled everything it said45:13Okay I I see that you know between 2016 and 2020 there has been a 30% dip in you45:21know small entrepreneurial businesses working with Amazon really really incredible up to-date stuff really45:27amazing wow yeah yeah but you gotta pay that $20 plus for45:33CH I gota start using it more I very very rarely turn to it you know it’s kind of like when you’re getting used to45:38I guess I don’t know using any new technology like you you only start like dipping your toe in the water sometimes45:45I need to just Dive Right In yeah you got me on it now it t it takes a couple of months and then what you find is you45:51actually can’t live without it you know super human powers with it yeah yeah I wrote an email this morning that I had45:57to kind of like how am I going to write this and I was going to go to chat GPT but I said ah it’s just a two sentence46:03email I don’t really need to you know but I needed to talk to somebody and tell them this is where the email that46:09I’m sending what do you think instead of using chat GPD so it’s a little bit of a crutch but I think it’s a good crutch46:15it’s a great crutch it’s an important one you know we we have a little bit of an ego it’s not a little bit of a crutch46:21we as human beings have a little bit of an ego we put the ego aside um we likely get better results so that was awesome46:27man that was uh it was very practical and useful for anybody who’s listening um we are almost out of time I’ll give46:32you one more opportunity though um one let’s let us know what’s the best way to connect with you and and and in what46:37context um do you recommend we connect with you two feel free to drop one more powerful lesson you’ve you’ve been46:44you’ve been on a roll so yeah so I think uh follow me on LinkedIn I think that’s46:49great um and connect with me uh I would say follow me and then ask me to follow46:55you uh a lot of people ask me to connect with them and they’re not already following me which I think is47:01interesting so understand understand how LinkedIn works and you need to follow me and then I I’ll consider following you47:07if it’s you know as long as you’re not you know pitching me something to buy that I don’t need I’ll probably connect47:12with you um also follow trigonal Gallery uh our website uh subscribe to the47:18newsletter because and I’ll say this so the newsletter is really primarily we’re47:23not pumping you with you know bye bye bye what we are doing is we have47:29connections that we are doing uh collaborations exclusive collaborations and so that’s where the newsletter is47:36really interesting for people if they want to get you know we’re only producing 50 of this one thing with you47:43know with that company and if you are into exclusive stuff this is you want to47:49get on that newsletter then follow us on Instagram follow us on Twitter we’re you know pumping out all of our artwork47:55every single day so do that um and then what’s a what’s a great lesson you know48:01belief I think belief is incredibly important you have to believe in yourself you have to believe in your48:09project you have to believe that you can do your project and then make sure that48:14other people believe in you and the project oh I love it Jonathan that was awesome Vision Pros go get it we’re48:21going to go get it we love you guys everybody have a great day Jonathan thanks so much for joining us the show man this was awesome absolutely Jackson48:27thank you for having thank you for being here today I’m really happy that you tuned in to Vision Pros live I’m looking forward to seeing your reactions as48:35these episodes continue to move forward this is going to get more and more fun we’ll have more and more engagement as48:40well we’ll invite people to participate in the show and thank you for giving us your time and attention Book a Conversation Explore AI Strategy & Integration [tcb-script type=”application/ld+json”]{ “@context”: “https://schema.org”, “@type”: “VideoObject”, “name”: “The future of AI in retail — Jonathan Goodman”, “description”: “Jonathan Goodman discusses how AI is transforming retail: AI-assisted design, print-on-demand, sustainability, and practical tips for entrepreneurs using ChatGPT, custom instructions, and Bing browsing.”, “thumbnailUrl”: [ “https://img.youtube.com/vi/-T7_9gl06Rc/hqdefault.jpg” ], “uploadDate”: “2023-10-24T00:00:00-04:00”, “duration”: “PT48M44S”, “embedUrl”: “https://www.youtube.com/embed/-T7_9gl06Rc”, “contentUrl”: “https://www.youtube.com/watch?v=-T7_9gl06Rc”, “publisher”: { “@type”: “Organization”, “name”: “First Class Business” }, “creator”: [ { “@type”: “Person”, “name”: “Jonathan Goodman” } ], “isFamilyFriendly”: true, “genre”: “Interview”, “keywords”: [“AI in Retail”, “Print on 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