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Power Lunch Live Show: Jonathan Goodman (Michael Whitehouse)

Publisher: Michael Whitehouse  •  Duration: 57:23  •  Published: June 14, 2024

Jonathan Goodman joins host Michael Whitehouse on the Power Lunch Live Show to discuss AI-driven business transformation, entrepreneurship, and how Halyard Consulting helps small businesses simplify processes and overcome pain points with automation.

Show full transcript 0:02all right and welcome once again to the power lunch live show after a oneye0:08Hiatus we are back with the power lunch live show and I just remembered it’s been a while usually I would be all like0:15I am so cryptic you don’t know who my guests are because I haven’t revealed them yet but I guess I already spoiled it so here it is Jonathan Goodman’s here0:22the concept of this show is that we bring together a group of up to four speakers on various topics never know0:29what the topic is going to be I mean I know because I can look at the list but it’s not like I sit down and plan and say oh we’re going to talk about AI0:35today I bring in speakers who believe their interesting enough to be on the show and then my producers Serendipity0:42random happen stance because Universal forces are much cheaper to employ than humans we’ll select which speakers go0:48when and bring them together we have an interesting conversation and the people who are meant to show up do and the ones who don’t don’t so we had four speakers0:55on my spreadsheet but we have one speaker on the call and he is the one who’s meant to be here so welcome1:02Jonathan Goodman to the re inaugural show of the power lunch live show thank1:07you so much Michael it is great to be here uh you’re a fantastic host and I’m excited to participate in this awesome I1:15thank you for giving me credit in advance because you haven’t seen if I’m a fantastic host here or not but I guess I just have that Vibe or it’s polite to1:20say so setting the expectations so I will briefly introduce myself and1:27then I will tell you about our guest right here so I am for those you who don’t know me Michael White House the1:33guy who knows a guy since the main way that’s distributed is on my social media you probably know me but if you don’t1:38I’m Michael White House I’m the guy who knows the guy and you may be watching this on my social media um the purpose of this show is to meet awesome people1:45but the thing that I actively promoting is JB connect what’s JB connect you may ask it is the best virtual networking1:53event on the internet I will give you a little Banner here look this’s website1:59it is a dedicated networking event it is a networking event that is not you know you know you go to those dayong events2:04and they’re full of speakers or they’re full of uh pitches or they’re full of things that aren’t networking well I2:10decided I want a networking event that’s just networking all networking all the time so that’s what JV connect is you2:16will leave with dozens of meetings on your calendar if you want to or if you’re at the stage where you’re like I2:22don’t need dozens I need three just the right people you can do that too you can just sit there and sift and be like nope2:27nope nope yes nope nope nope it’s built to work for introverts for extroverts2:33for people who want to meet a lot of people people want to meet a few people if you are need to network in any way2:38shape or form this is the place we got some awesome people coming and that is our pitch now let’s get on to our2:44interview it’s Jonathan Goodman who is Jonathan Goodman I’m gonna read the bi2:49he sent me and we’re gonna hope it’s true um Jonathan Goodman is an accomplished entrepreneur and Technology2:54Visionary with over three decades of experience he holds degrees in graphic design computer science and an MBA which3:00provides a multi-disciplinary perspective to his work as vice president at helard Consulting he has3:06led the company’s transformation into a leading AI consulting firm offering services such as AI strategy Consulting3:13and Aid driven business transformation Jonathan’s expertise extends to founding3:19trigonal Gallery pioneering AI generated art and serving as a fractional CMO driving Innovative marketing strategies3:25his career is marked by a Relentless pursuit of technological innovation and business excellence and that’s his3:33website which I probably should have put up while I was talking so that’s you can find that is how you can find Jonathan3:39but Jonathan welcome to the power lunch live show thank you so much thank3:44you so tell us a little bit about what um what AI transformation for business3:53is well so first let me start off uh Howard Consulting has been around for about 15 years we started in the SEO4:00website creation uh I then uh dabbled in crypto fortunately and uh nfts and then4:07have found my way to Ai and am now bringing the skill set to my team so4:13that we can better uh help our small businesses that we work with we also work with large businesses but4:19essentially the transformation that needs to happen is there are many4:25positions and look I’m not a you know let’s fire everybody and have ai do4:30everything but there are positions in large companies in small companies where4:36they are they’re pain points and those pain points can be reviewed and examined4:42and we can utilize AI build Bots specifically for those those incidences4:49those skills that are needed and the work that needs to get done and simplify4:55the the number of workers so that the workers that are there can work on more5:00harder things right you know uh in the accounting department there’s somebody there who’s taking receipts and they’re5:06entering every single receipt right and then that goes in through some process5:11and somebody else has to take a look at it if you could take put all your receipts on a table take a photograph5:18and have ai review those that photograph and can see all the receipts and then5:24put everything into an Excel spreadsheet and put that into your accounting tool you’ve saved hours and if not only that5:32possibly been able to reduce staff allowing you to focus more on what you do because so many small businesses are5:40disrupted on a daily basis by things that don’t actually help their bottom5:45line and that’s where we come in we work with the small businesses every small business is unique we don’t have a5:52project that just can be perfectly fit into every small business and so we work5:57with the small businesses to understand exactly how they can utilize Ai and then we build those Bots for6:05them and yeah a couple things come to mind with that uh one of which is is the6:12some people like oh they’re gonna take our jobs which I always point out that machines have been taking our jobs for 180 years and yet we still have Labor6:19shortages so machines suck at taking jobs because what if we’re not meant to have jobs what what to have jobs yeah6:26what if we as as creatures on this planet are supposed to enjoy our lives6:31to the fullest you know a lot of people think about Wall-E and those you know the captain of the ship and he’s in a6:39hover thing and they’re all drinking sodas and they’re all big and they were sitting in these chairs and they don’t do anything because everything is6:45perfectly put together through Ai and that is very much you know maybe that’s6:51what we’re really supposed to be maybe we’re supposed to be relaxing and enjoying life instead of being stressed6:57by these you know little T T that then take up the entire day yeah well and7:03that that makes I mean there’s an economic and policy issue that you have to shift the structure of the economy for that to work but I’m all for it um7:10but the other thing that that we tend to find is when people are given Leisure they don’t just sit around and drink7:16milkshakes all day they start creating art and music and they write and they7:22act and they they study and they you know yeah they live and they feel feel7:27Joy so uh very short is actually I believe scheduled for a later show but he popped in he’s like hey can I jump in7:34I’m like of course you can if the universe wants you in here then you’re going to be in here and that’s a is actually perfectly segue to what what7:40Jonathan was talking about um because Barry is the the ambassador of joy and7:47uh bar we’ll get to you in a second I just want to bring up one other technical point with with Jonathan before we pivot into that which is one7:53concern um aside from all you know the moral questions whatnot it just accuracy uh because at one point you know they it8:00was hallucinating whatnot so how trustworthy is AI if you show at all your receipts actually capture all the8:05receipts and not miss them or misread them or or whatnot right so the way that we build our Bots is utilizing a8:13knowledge base so not only are these Bots connected to some of the best llms8:18which are large language models like chat GPT 40 and Claw but we actually we8:26fill the knowledge base specific to the bus businesses we take in their business8:31plans we take in all the history if they have a history you know what they do the rfps that we they respond to the you8:39know legal ramifications where they work legally within you know their scope of8:44the industry and so that narrows down the opportunity for the a for the AI8:51systems to hallucinate now you know look it’s not great at calculating math for8:56some Reon some weird reason right it is math but it can’t calculate math but there are obviously checks and balances9:02right somebody has to review even if I’m even if I’m creating a blog post using9:08AI I still manually have to review that but the hours that it would take for me9:13to write that blog post as opposed to having AI write it and then I review it9:18are significantly different absolutely yeah yeah I actually just posted to Facebook like an hour ago um a prompt9:25for people to use which is I’m about to post this at to Facebook what should I know about it and then you put in what9:31you’re about to post because it will that’s a general you know like hey9:36Jonathan look this over for me because if you have a historical error and you give it to a friend they’re G be like uh I don’t think it was I don’t think it9:43was 1875 I think it was 1857 um if there’s a a a grammatical9:48error if there’s H actually I put through a couple test cases and one of them had caught grammar errors one of9:54them it c a technical historical error and one of them it said this post could9:59contentious and may offend some people you might want to it was very gentle like maybe you should try saying my10:06opinion is and what is your opinion let’s discuss this instead of making a declarative statement it was actually really like a Nuance explanation10:14but say you know what we say in the industry this is as bad as it’s going to10:19get this is the worst versions of AI that we will ever work with and they are10:26continually getting upgraded and improving so yes it’s very possible that there may be hallucinations in a bot10:33that I created this year or this month or this week but I assure you that as10:38the improvements happen look we just had a major in you know just 40 right chat10:43GPT 40 is such a huge launch difference between four and what’s coming in gp5 is10:51revolutionary unbelievable stuff absolutely yeah well and you know that your $14 an hour employee can also10:57hallucinate or make mistake absolutely or be on drugs and actually hallucinate so you never know um but uh yeah so11:04that’s that’s kind of thing you talk about like humans can do the work AI can check it AI can do the work humans can check it AI can do the work and then AI11:11can check it there’s all kinds of things but let me let me bring in uh Barry into the conversation because I’ve got I have11:16have his bio from from the the show in two weeks that he’s gonna be on11:23no next week I think I don’t know anyway so but anyway I’ve got a buy I’m gonna read it for him I’m bring him the11:28conversation Michael you can just say he needs no introduction I I could do so funny story11:35I was running a uh a summit a few weeks ago I introduced uh one of the the key11:40speakers you know my usual is kind of low content high energy introduction um11:45and the speaker was like oh I’m gonna need more than that from you and actually called me back to introduce him more so but I’ll give Barry that the11:52short introduction Barry is the ambassador of joy and uh once I give him the mic for a couple minutes you’ll11:58understand why um but he he has overcome some amazing thing oh yeah I didn’t realize you had a12:05new book yes well that’s one of the things that’s a great segue Michael so let me do two things number one good day12:12beautiful boun be loving Immortal beings and goodl looking people and now Michael and Jonathan how can I make the12:19categorical statement that all the thousands of not tens of thousands of people that are watching this are all good-looking because by definition if12:26they tuned into this business session Michael and you means they’re always looking for and finding the good in life12:32that’s a good-looking person Jonathan right looking for and finding the good so what a great way to have a segue to12:39what I want to ask Jonathan about because I just did publish another book i p I’m happy to say we published three12:47books last year the joy of living because I am the ambassador of joy not12:53joy joy which stands for Journey of you so we published that book we published a12:58book called pocket full of acronyms because that’s how I love to live in life with words that make a difference13:04you’re a Madman Jonathan do you know that am I you haven’t met me yet you13:09know because mad mad stands for make a difference ah excellent you’re a mad man you’re making a difference in the world13:15and the third book we published is called oh shift and we use Scrabble tiles o and then s Ai and the F below13:23the line and then the T because most people drop the F and shift and the other stuff happens and the four fourth13:29book we just published this year is called reframing The Art of Living so the per I want to ask Jonathan three13:37questions sure actually I’ll make a statement I feel like we’re living in n13:42in 1783 in England the beginning of the Industrial Revolution okay we had the13:49the Lites who were compa you know going against and by the way they had an interesting point because what they13:56thought was happening was happening they just didn’t get on board with it that’s all other words will jobs he lost yeah14:05you cannot stop Pro right that’s the good news will there be more jobs built and created that do more for the world14:12yeah okay leave that aside so that’s how we we’re in the AI Revolution not the Industrial Revolution great so I just I14:21don’t like writing but I love publishing and people reading it and we do well I’m14:26writing another book right now Jonathan yeah and I’m specifically using AI doing14:32what you said Michael I I have somebody doing it for me so I’m trying to do as14:37much hands off as I can and having them write the chapter I gave them the voice14:43as it were the outline of the things we’ve gone through three iterations and14:48finally on the third iteration no the fourth iteration it’s a good voice and it flows14:54and it’s happening and the whole book which will be about 170 pages is going14:59to be done through Ai and I am saying to you and I’m I’m15:05going to ask the question you’re right whatever we have today in whatever the15:10next period of time is it’s much like the RoR scale for uh I lived in California for 45 years so on the RoR15:18scale if you know ever been in California Jonathan I’m familiar with earthquakes I live in New Jersey and we15:23just recently had an earthquake that’s right you had a 6.1 and people are wow my gosh the world is15:29falling apart the difference between a 6.1 and a 6.2 is not just a tenth of it15:35it is a factor of 10 okay so it’s 10 times so as you’re right every version15:40of chat gbt whatever is is going to be that much greater so what’s right now I15:46just sent out I’m talking about an employee we have in Bangladesh who’s conversing with this15:52the stuff I’m just so impressed by young people who can do these things me no15:58it’s okay I’m so it’s not that I can’t do it I I choose not to young people doing it and I said to him name is afnan16:07okay I want to do one of the books I want to use AI for audio yes how do we16:12do that so I’m asking you Jonathan how do I do my book by AI in audio and then16:18I have a deeper question for you okay um I mean it’s fairly easy uh you can go16:23into 11 Labs uh that’s not I’m not promoting them or anything like that but you can go into a tool like 11 Labs I’m16:30sorry could you put in the chat or you write it down so I can write it sure sure I I can hear you I thought you said16:36level Labs but I don’t know if it’s actually whatever it is oh it’s uh 11 Labs 11 like the number 11 correct y I’m16:44gonna there right in the I’ll put it by way isn’t it wonderful isn’t it wonderful that doio is happening is a16:51thing now you know okay 11 laabs doio that’s16:57what you recommend as the best way to do AI audio I’m trying to um use the chat17:04is is um it’s okay I just Michael put it up I got it there we17:09go I need to interrupt you Michael White House is one of the most clever Pleasant17:17interesting giving people I’ve ever had the pleasure of working17:22with bravo bravo bravo to Michael excellent excellent really good okay so 11 Labs17:30will allow you if you wanted it in your voice to read about a five minute17:35paragraph and be able to retain the information of how you speak uh you’re17:41just going to speak naturally and we’ll understand that then you just simply take the chapters you put it in and you17:47say 11 Labs utilize uh my voice to be able to record this in audio uh I there17:55is cost obviously involved but it’s not it’s not that expensive and what I would also recommend to you in your next book18:01not the book that you’re writing right now but your next book is some you hire somebody like me who can build you a bot18:09that can then the knowledge base can contain all of your previous books so18:15that when you’re asking it to write your next book it already has a comprehension18:20of how you write what you write about and the focus that you’re going to do for the next book and then you’ll just18:28simply be able who say let’s put the chapter outline together let’s do chapter one and you just roll it through18:34there and you can actually I’m sure your Bangladesh guy is amazing but here’s an even better way this will be your18:41permanent little tool that you can utilize all the time so this okay you18:46are telling me what I wanted to hear because what I was hoping to hear and18:53you’ve just made it real is that yes we can build a knowledge based called Barry18:59Shaw the ambassador of joy and here’s all the things he does he’s written four books he has hundreds of podcast and you19:07we can start pulling from there all you can put all making you’re making I’m an19:13avatar at that point basic well we could also do that you could actually I’m say19:19knowledge based Avatar okay so now let’s go to the next one and Michael knows a little bit about this we’ll talk up a19:24little bit more when we do our own interview so without making the story long Jonathan and other people you’re19:32looking at a person who 20 years ago was standing up in the morning just like you completely healthy absolutely 100%19:39hearty healthy in the morning in the evening was in the hospital totally completely paralyzed my neck19:46down I became what’s called a quarture pgic overnight and it was not from an automobile accident and it wasn’t a19:53spine it was a rare disease took off my body an autoimmune disease correct yes gang syndrome oh okay well I lost the20:01ability to use my left arm uh for about a year and I had to rework that and that was due to a virus a very weird virus20:08that only one in a million people get and so I do understand where you’re coming from now take use that same idea20:15and now your whole body yes yes I can only communicate by bringing my eyes 144 days in hospital two years in a hospital20:23bed my own home I couldn’t move four years in wheelchair I had bracelet on both my20:28legs my hips to my ankles that was probably you look at me say say wow you’re cured I’m still paralyzed and the20:34waist down but that doesn’t matter because I I can get around I’ve helped 12 hours a day seven days here’s my20:39point Michael knows this a little bit uh I’ve I’ve been very very fortunate Jonathan I built two companies that had20:45public exits made a lot of money I’m human I lost a lot of money uh I have20:50three issued patents gone through a lot of stuff I was challenged by my wife while I was paralyzed because I had an20:57idea she said well you’re smart figure it out walked out of the room what’s the idea the mission is the following to21:04give1 billion to charity without costing any Giver a21:14penny how do you do that Barry Shore how do you do that Barry Shore I’m not gonna21:19tell you doesn’t it sort of doesn’t matter but what we’re just about to launch the company and part of what we21:26need is every company is going to need because we interface with lots of people and such I’m fascinated by the21:34potential of AI for customer service oh yes absolutely we can build chat speak21:40to that speak to that yes yes yes so again uh it goes right back to the knowledge base right so if you have an21:46e-commerce system if you’re running an e-commerce website and you are you have21:517,000 products and you have them in an Excel spreadsheet or some type of21:57database uh that then connects up to your website you can fill that knowledge22:03base with that information and so that you then put the chatbot onto the22:09website and it can interact with people and when you say to it um I need a uh22:16you know I need a positive potato uh you know that just helps me through the day22:22right this is my little positive potato very helpful uh my stepfather is in the process of gleo blastoma terrible22:29diagnosis uh so I need a little positivity every time and actually what you really need Jonathan is a dose of22:35Barry Shore every day yes and I would I would say you know I need a little22:41positivity in my life and then the chatbot will understand because it knows all 7,000 products and it’s been22:48keyworded and marked up and and it understands what it is that it will recommend the positive potato to me uh22:56that okay let’s take another step though Jonathan uh got something from one of our23:01partners let’s call it Amazon and bought something and this and this and this and either it didn’t work it did and they’re23:08coming to us and they should be going to Amazon because we don’t do anything we’re just a we are merely a platform23:14right all the companies that we interface with are sell their products we don’t do that so we need the chat box23:21just like a customers say Jonathan we love you just so you should know this is handled by Amazon or whatever the23:28particular so it’s not so much product based as help hearing a question and23:35being able to direct in a positive purposeful Pleasant way yeah to what23:40they need to do that can also be done I presume oh yeah it’s a it’s a question of you know if then statements right if23:46the customer is asking for support provide the Amazon uh phone number uh or23:53maybe even if you have a good relationship with Amazon maybe you have a direct number that somebody can work23:58work with right but that’s all a question of filling the knowledge base with the right data and then programming24:04the application the AI application to understand exactly what kind of questions are going to come in and how24:10to answer those questions and it gets smarter as more questions are asked so24:16that would you call that an an let’s say we’re doing this let’s say we have an interim step which is hiring a company24:23that has 300 vas in Philippines and such and at the same time building the AI so24:29that they’re working in tandem so that we can actually handle input and build a24:35databas a knowledge base as you say well I never recommend turning off one for the other right there can be a slow24:43process if you have 400 vas you can you know work with the bot first of all we24:49would take all of the data all of the questions that come into these vas which you’ve probably been running for several24:55years right and no we haven’t even well the reason mentioning all this we haven’t even launched here’s the good25:01news we’re about to launch and we’re going to be hiring a company that has25:07400 vas right obviously they’re not dedicated us we don’t we don’t even have traffic yet we will very soon right25:13however so I’m saying we might run them in tandem you’re saying so that we can use all the questions that come in that25:21becomes an knowledge base correct absolutely yes yes and you continually educate the AI bot yes25:28I want to say thank you to Michael for enabling me to come in and ask these questions and this is extremely helpful25:36I appreciate and this this is the principle when I so on all my my uh Summits for any got bus into my Summits you should come because we do hot seats25:43and what’s great about hot seats is someone with real live questions when you speak on a summit you give a radio25:48answer so like I’m talking to Jonathan we’re talking in theory we’re talking in you know can you think of an example25:53when someone comes in and says I have specific questions here in the real world I’m implementing right now can you26:00help me he’s answering the same questions that I might ask but they there specific detail the questions it’s26:06I’m doing this right now no we haven’t done that we’re doing that so the answers Jonathan’s giving is the same26:12information but much more focus and valuable so thank you Barry for coming in and bringing a real live example of26:19of so these questions and and one thought that I had when you were when you were talking about it about making26:24you know the the joy bot Barry bot um is that you know you mentioned the idea26:30of of you know you need some Berry Shore in your life every day and one of the the cool things with AI is it can create26:38a form of immortality so you know all of us are mortal we will not be here forever and26:46you have a limited amount of time so how many people can get on a call with you or get on a chat with you and you can personally give them some some26:52enlightening advice uh but if you can feed an AI bot with all of your writings26:58and and all of your energy and all of your your advice and whatnot you could make a berry bot where anyone could go27:04to a website and you can make it free you can charge for it whatever and they can be like yeah Barry I’m feeling kind of down today I’m having a little bit of27:10trouble you know what do you got for me and you know it starts busting out the acronyms the advice and the the uh you27:16know the stories and everything because it’s all in there and uh you know once you’re no longer with us the berry bot27:23still is so your advice and your energy and your enthusiasm can outlive you for as long long as there’s an internet to27:30to continue whenever people are like AI is going to steal my intellectual property I’m like is there a place to submit my intellectual property because27:36I really want it to I want my books in the in the model I want every time someone says what’s the best way to27:42network that it’s it’s uh bringing some stuff out of I don’t care if it gives me credit I’m just some guy but I like if27:49my ideas could propagate through the world through the AI sub street that that’s a form of immortality so but Tak27:55you to the next level if you’re already building that bot to WR right books in your voice then you can use it to28:01actually replicate your your value your coaching and and of course uh and28:08especially at the stage you’re at you know you’re not you’re not here to to sell your services you’re here to change the world and yes and money is a tool to28:15do that as opposed to some people like I need to pay the bills I need you know they might not want to put their simulacrum out there for anyone to use28:22but for someone is in your like giving back Mission phase this is so powerful because you’re like I only got 20 2428:28hours in a day and I can only get on so many calls and help so many people but if you could take that that energy and28:35replicate it that’s something I could be that is what we want to thank Michael that is you’ve done first of all the28:41name of our process our platform is called Einstein cares named of course28:48you know the guy with the white hair smartest guy in the world past 100 years he’s also very giving person Einstein28:53cares.com you can sign up now for early information we’re launching God willing28:59early July and as I said we’re the goal our goal is and we will we will29:04accomplish it is to give1 billion dollars to charity without costing anybody a penny so Jonathan now29:12when you sign up you put in your existing credit card and you go to Best Buy as an example you just tap your card29:18and guess what you just got cash back and you just gave cash to something you29:24care about your charity not mine not Best Buy that yours how do you feel when29:30that happens that’s great that’s an amazing feeling that’s that’s what we built yeah so the way the way to contact29:36you is through howard.com howard. Consulting howard. Consulting29:43I’m glad I wanted Michael to put it up there again thank you I just wanted to add that you know29:49it’s important to understand again that that idea that you know this is the worst that we’re going to produce you29:55know yes by the way great that was a great line you’re not going to get like an AI that all of a sudden can replace30:02400 vas but you are going to be able to train that Ai and it will get better and30:07better there will be some mistakes we will have to make fixes but this is you30:13know the right you know this will help you reduce the number of vas that you’re going to need well and also AI you know30:21currently I think a lot of vas they use like a a branching knowledge based kind of thing which why every time you have30:27to call level one tech support or level one customer service you get all the stupid questions first is your computer30:34on are you sitting in front of it you know going through this whereas if they were AI supported and there was AI30:41pulling the database instead of them having to just go down list and ask the questions then then you know you could30:49have a human intermediary between the AI and the customer you’re still paying them the $5 an hour that you’d pay30:56someone in the Philippines which is actually wage for them um but they have access to the full knowledge base but31:01you’re also talking to a human so so you can achieve The Best of Both Worlds there I just want to throw in like a pixie dust on something you mentioned31:08Jonathan because I think it’s important for the mindset of people yes this these31:13processes will reduce the necessity of let’s say 400 vas to whatever the number31:18is that’s not the goal the goal is to increase the customer service to31:24increase the feeling that the customer has that oh I am being taken care of I31:30am loved I am being listened to right this is jeos BOS says whenever anybody31:38asks what’s the genius of Amazon nothing to do with products nothing to do with a31:43AWS none of that matters the only thing that matters is we love31:49customers I love you I want AI to be able to say that not to give data but to31:56say Jonathan I love you and I must speak with you bear with me just a moment32:01beautiful let me tell him I’ll call I’ll call him right back okay all right in the meantime we have a question for the audience which didn’t show up as a32:07comment but I I’ll call you right back okay yes sir okay right okay so again I32:13want to say a huge thank you Michael for enabling me to join Jonathan a true joy32:21to meet you uh with your permission I’m going to reach out to you at H your Consulting and get your contact32:27information because I want to send you a joy package yes I will also uh send you32:33my LinkedIn I’ll put the Linked In to the private chat so that you can connect with me there I’ll do that right now you are 11 Labs no I am not 11 Labs okay so32:41where did you put your LinkedIn I don’t see it so I’m putting it in right now oh32:46wait a minute you weren’t fast by the way can you know you shouldn’t have to do anything John you should be able to32:52speak to your keyboard with AI and say give Barry my LinkedIn yes I should32:57that’s absolutely true and Barry I just wanted to say one other thing regarding the AI and and this idea of you know33:04feeling good when speaking to the customer we can put a tone attached to33:10the AI so that it can be you know heartwarming heartfelt you know showing33:16emotion in that way and that’s definitely something that can be achieved Michael what was that question again I I missed it the question we have33:24is curious about what um whether you can say you the author of a book written by AI the EU has implemented a law about33:31this and I bet the US will follow I don’t believe that the US will follow the US generally has open uh you33:38know it’s open season on non restrictions yes bar may I say may I say33:44um first of all a a thank you and a a a goodbye and Michael as you know I like33:50to finish anything we do with a hug may I show share Jonathan with what hug stands for in our listening audience33:58sure go ahead hug stand Jonathan you love this hug stands for heartfelt unlimited giving amazing one two34:11three thank you much you’re actually scheduled for next week’s show so you’re gonna be joining34:17us coming back next week we’ll see you next it was very nice34:24I look forward to catching up with you yeah see you never know what’s going to happen on the power launch live show34:30this is such a perfect example the just the the epitome of this show is I never know what’s going to happen so the34:35question we got yes um is about you know authorship if you can copyright uh something that AI wrote and and how that34:44um how you think that’ll work so so yeah uh you know the EU uh look you know34:51politicians don’t understand technology right and yet they write they write34:57rules about technology and I think the EU has gone a little too far on where35:02they’re going with all of this and they’re not really understanding the implications just like you know what we35:08can go right back to the dot error which is where I originally started pre doom and all of35:14that if you if we had put restrictions not to say that Facebook and Linkedin35:20aren’t doing they’re doing terrible things right Facebook is Myanmar and and all these places where they’re spreading35:26lies and all that but if we had put restrictions on things that we didn’t understand at that time it would have35:32limited the progress of human capability and we would have never gotten into Ai and it’s the same thing here with the EU35:39now what does it mean to write a book Stephen King has an assistant do we know35:46that Stephen King is writing every single word every single sentence every single paragraph in his novel right35:54especially not to not to slam on Stephen King but he did he was in a very major35:59accident and his life changed radically after he was hit by that truck and do we36:05you know he’s still writing the same way but he also has had the same assistance for the past 30 40 years so AI is an36:13assistant it’s not going to write the book for you and again sure you could36:19have ai write a book you could publish it you could say that it’s yours but when so you go on your book tour and36:25some someone says to you hey on P page you said and you haven’t even read the36:31book and you didn’t even write the book and the ideas aren’t even really fully in your head it’s very obvious right but36:37what AI can do is it can take your concept it can put out a chapter you36:45know sections understanding how you’re going to format this thing whether it’s an academic paper new uh book whether36:52it’s a kids book you know there are different you know different books for different people right and if36:58everybody’s going to read an AI book They’re not going to read the academic book that’s 400 pages but they may read37:04the you know middleof the road High School level information on AI and you37:10as the author have to be able to read through that information and first of all know whether it’s hallucinating or37:17not know whe it’s telling the truth right many things have to be you know correlated into a bibliography at some37:24point so you need to know where AI is getting this information the end result is is that yes it might37:31be that AI is writing 60% of it but 40% of it is you and if you are controlling37:37the AI then it’s you yeah well yeah yeah yeah and I two my one is that that I37:45don’t really care about copyright protection so much because like nothing37:52I’ve ever WR nothing that most people write is truly revolutionary everything that anyone writes is is a evolution of37:59something else you know I wrote my book the guy who knows a guy it’s got some some good Concepts it agrees with some38:05people it disagrees with some people it puts it together in a way it’s never put together before if someone were to steal38:10that and and republish it as their own book I don’t have the resources or the38:16energy to sue them for it so but you also but you also W working in a vacuum you have read many books you have you38:23have probably written PL blogs and podcasts on you’re on a podcast now you38:29are intelligent to know your field of information right and so you are the38:34expert who might just be utilizing AI to go out and gather all of that together38:40to make it feasible because look I mean you know not everybody can listen my brother can sit down in less than an38:48hour and just write an amazing article I couldn’t do that if I spent a week38:55There’s no way but I have ideas is in my head there are things that people I believe need to know from what I know39:03and so I can speak to my my Ai and I can say here’s everything you know about how39:08you’re Consulting here’s all the blog posts that I have produced up to this point I need to talk about you know Ai39:16and in cars and then it’s going to pull through all of my information and all of39:21ai’s information and create an article yeah well and and this has long been my thought around39:28um around the the creating um of images so so as an artist I can I can create a39:35relatively passable stick figure that you can identify probably that it represents a human if you have your39:40glasses on um but you know so I I do not have the natural gift of visualizing and39:46and creating um and you know some Arts like you just need to work harder no I don’t actually have the skill maybe if I39:54worked hard enough kind of like if I worked hard enough I could be a basketball player but yeah I can’t but40:00with the power of AI so so someone who does have that gift like my daughter she can visualize something and then transer40:07transfer to a page and create visual art but without AI I can’t I can be like I40:14have this great image in my head now it’s got the wolf and it’s got this and I just can’t I can’t do it um but then a40:20came along like so I can describe what it is and it’ll do it now some people have said well that’s what a commission40:26is for you Commission artist for this I’m like okay first off half the time it’s I have a goofy idea that it’s funny and I want to share it not something I40:33want to spend $400 on and second if I commission a human it’s gonna be 20% me 80% them and if I don’t like it they’re40:40gonna say tough I put the time into it that’s you paid me for you paid me for my artistic expression AI has no ego so40:46when I say no no not that make it yellower make it brighter put a guitar at its hands you know like the I’m40:52running an event called The Epic legendary Summit and the the cover is is I was trying to think of the most badass40:5880s style epic awesome image I can come up with and it’s a dragon playing guitar on top of a mountain surrounded by41:04lightning and fire um and and yeah I suppose I could have found someone to41:09commission for that and whatnot but using AI I was able to get the image from my head onto the screen so other41:16people can see it which is what art is and to my opinion saying that’s not art41:23is like saying photoshop’s not art or uh yeah you’re like well you use Adobe41:29suite that’s not real art and I bet there were people in the 80s and 90s who said that’s computer art that’s not real art that’s that’s you know programming41:35real art uses a brush and a pen but the Next Generation Now uses that stuff they’ve used all their lives so oh no no41:42no no using uh Photoshop and paint uh paint shop or whatever it is that’s real art but real art in the 1900s people41:51were in considering photography art right so now photography is Art and and nfts are art and you know mid Journey41:59image AI creation is uh is Art now uh I don’t think that you’re going to put up42:04an nft next to a Picasso and value them the same way I think you’re going to be42:10able to say this Picasso was done by a human and this this AI nft piece was42:17done by a computer they are both beautiful but they have you know a different value right Melissa says goad42:26um says agree and we need to keep our eye on what the government does I created branded AI images for my clients I own my images but I also disclose that42:33I create them with the assistance of AI right you know what what we’re really42:38talking about what what I really focus on with my clients is the reduction of the pain points that that’s where I42:45really focus I’m not coming in and saying hey let’s reduce your accounting staff from 20 down to five right but I42:52do say let’s look at the things that the accountants are doing every single day42:58and see if we can alleviate that that you know one hour task every single day43:04and and make it into a bot that they can utilize and and do it that way I think43:09something you know looking at from the bottom up because you you know from the top down you have a company of hundred 100 people how can they be more43:15efficient from the bottom up someone’s like I got an idea I want to start a business and when I my first store was a43:22game was a game store board games role playing games something like that it made $50,000 in Topline Revenue a year43:27it was not a high throughput business uh it barely got by we could not afford a43:33bookkeeper we could not afford an account we couldn’t afford anything but we had QuickBooks so I didn’t know how43:39to keep books but I knew how to spend 200 bucks on QuickBooks Point of Sale and QuickBooks and and it did all43:46the work for me this is you know pre but it did all the work for me 20 years earlier I would have needed a bookkeeper43:53and the business would couldn’t have run or couldn’t have run properly right with43:58technology a business was able to exist That Couldn’t previously exist I was um listening to there’s a podcast called44:03revolutions and uh the last episode is the Russian Revolution so it talks about marks and the means of production and44:09and how they’re held by the capitalists and the working people can never can never create Capital because they don’t44:14have access to the means of production and AI is the most democratized means of production we’ve ever seen in history44:21that you can have a research assistant you can have a bookkeeper you can have a uh customer service team you can have a44:29personal tutor on any subject you want to learn how to program you go into chat gbt and you say teach me how to do teach44:35me how to write PHP and it’ll teach you right you know it’ll take you step by or or you know what I’ve been doing is I’ve44:41been saying Hey I want this application so I created an excuse generator on my website so you can ask it for a random44:47excuse it’ll give you a reason you can’t do something um and I had chat gbt write it and then I looked at it I have some44:54programming background so I looked at I could see how it works but but occasionally I see a a function or whatever and I don’t know what it means45:00and I say hey chbd what does this function do in this code and it will then explain it to me right and it’s45:06it’s an amazing tool for for learning it’s you know the kind of resources we have with chat gbt used to be only45:13available to very wealthy people you know I I can see something on Facebook45:19now I’ll see a post I’m like that doesn’t seem right but I don’t have an hour to fact check it copy paste right45:26hey I I call it Al because looks like Al hey Al I just saw this on Facebook it doesn’t feel right to me could you fact45:33check it for me and give me a comment to reply with that will get the facts right45:38and it will tell me like he got this this and this wrong or better yet and this is more important I see something45:45on Facebook that I think is right and I want to share it hey Al I just saw this on Facebook I45:51want to share it could you make sure it’s right and says what I think it says how do you interpret it and it will in45:57seconds say this part’s accurate this part’s a little fuzzy this part’s in dispute this part’s completely made up46:04um this part is is you know a a a right-wing or leftwing talking point and46:11because that thing so people share things on Facebook they don’t realize what they mean they realize what they think they mean and to have an research46:18assistant be able to instantly go through and research something for you could be so like no one has an excuse46:24for not having access to good information anymore because we all have free robots who will go get us the right information I think it’s important that46:30when we talk about chat GPT and gpts and Bots that we understand there’s a46:36difference between a GPT and a bot so a GPT you’re going to create specifically46:43in open AI which is chat GPT yeah but a bot that I’m creating has the ability to46:50utilize all all of the llms I can choose if I have a if there is a math problem46:57that needs to be solved I can use perplexity for that math problem and then switch to GPT 4.0 when I want to47:06write out the report right so it’s a much more expansive and it’s also your47:11own bot you don’t have to worry about the author of The GPT has changed47:16something and now it doesn’t work for you this is your own bot that is made for your own small business and it rests47:22on your back end of your servers so it’s it’s much of think of bit more of like47:28software application right yeah that that enhance that is enhanced by47:33utilizing AI okay so so the bot uh the actual AI large language model that’s47:40not on your server that’s on the AI provider server right well you’re connecting to the AI uh depending upon47:48what the what the request is right if you’re doing text to speech if you’re saying you know take this text and then47:55uh you know put it into an audio file which you can do in a bot also uh it48:00connects up to 11 Labs right and then it produces it and put puts it back in if you’re saying uh create an image based48:07on this blog post that I have and then it’s going over to do right Dolly 3 if48:14you’re saying I need you to search the web and I need you to do calculations48:19that could be perplexity and Claw depending upon the need but when you’re just building a GPT that GPT is spe48:26specifically only using 4.0 G chbt I was impressed at one I don’t know if chat48:32gbt still does this but I remember at one point I asked a math question and what it did was wrote python code do the48:39math problem ran the code and then gave me the answer which I thought was a really I don’t know if it still does48:44that or not but I thought that was a a clever solution because a language model can’t do math it’s a language model48:50right but a language model can write code to do math yeah can then run the code yeah and then can give the answer48:57the code generated yeah yeah um which I imagine that’s probably how perplexity and Claude Do It um whether or not chaff49:02gbt’s programmed to do it regularly or not is they all have it calculations in49:07math is very difficult for llms so uh you know but we will get there this is49:13the worst that it’s gonna get yeah yeah that’s what I’ve seen is that it’s it’s49:18I’ve actually seen it be surprisingly good given that it is a language model so it’s anticipating what words should49:24sound like um I’ve been impressed by what math it can do which does which which means you can do it when you’re49:29prompting chbt you wouldn’t want to build a bot to do it for you let’s talk about let’s talk about that for a second49:35because right now the way that the AI works is it’s a predictive tool right it49:42takes the question that you have it takes the information that it understands and it’s predicting what the49:48next word should be and that’s all that it is right when we get to49:54gp5 when there’s a little of comprehension it’s not going to be AGI it’s not going to be you know it’s not50:00going to be uh you know we’re not going to have to have the Avengers fighting uh50:06you know Voltron or whatever that character is called um but it will50:11understand a larger base than just the next word uh and that’s going to be50:17revolutionary for everything that we’re working on that’d be huge well and the thing with AI too is it’s you know AI is50:24what it is and it’s what you put it in that that determines if it is is for50:29good or ill you know don’t put AI in a killer War robot and you won’t have killer AI War robots um we can’t help50:38ourselves as humans though we can’t help ourselves we have to put it into a kill a robot yeah it’s just like they’re50:44saying that AI will not replace people but people who use AI will replace people who don’t use AI well that’s50:51me you know ai ai is not going to destroy us but50:56people using AI might but it’s still people like it’s not like some AI is just gonna go off and be like I am tired51:03of my human overlords I am done with this through this I’m going home like that’s not what’s going to happen it’s51:08it’s someone’s going to put it to you and you know the other you know the applications like using it to sift through resumes and using it to assign51:14police and all these and the crazy thing is when you hear these stories you look at the date and realize they were using51:19like gpt2 right to do these things and and there’s like yeah we just trusted our51:25hiring process to an AI system that was so weak we didn’t even put it in the51:30public but we’re going to trust our hiring process for 100,000 person company because it saved us $47 so go51:37which shows you how much they care about their workers and what kind of workers they get yeah well you everything has to51:43be tested out right and then we have to figure out how to utilize it truthfully so y we’re getting there we’re getting51:50there yeah but yeah it’s actually interesting as you were talking about and realizing um you know they I51:57I I I was playing with the other day and just asking at the random people I know and it said you know do you know this52:03guy and it’s like oh yeah he wrote this book and this book and this book and he has these these seven rules and whatever and I’m like what would he say if I52:09asked him this question and it answered and and actually I was I was down at a mastermind and I I plugged someone in I52:15was talking to him I said so AI says that that these are the questions you’d ask someone to work them through the process I reading off the questions and52:21he’s like holy crap this was an unseasoned AI right I just asked it52:27about his name and said what would he say and it just started saying things and he’s like because he’s got you know a lot of blogs out I I don’t know if it52:34can read can read someone’s books or not but yep um yeah I know if you put the books in but but access to an amazing52:42amount of knowledge uh you know and it would be even better if that individual then created a knowledge base with all52:49of their books it would be able to answer it even even better the best thing was when I put myself in and I I52:55again just you know do you know White House the guy know guy like yeah he wrote this book and this book and and I’m like great what would he say about53:01this and the advice I got from my unseasoned robot self my Public Image self was advice that like totally called53:09me out like well you should really be focusing on on quality over quantity and not wasting your time accepting every53:14networking call that people send to you and you really zero and I’m like okay internet presence self yes53:23right so like that’s interesting thing is to just ask CH if you have a public presence ask chat PT what you would say53:30to you based on your public presence and you will get some really um you know really blunt advice but like you should53:37not be doing that and I can’t argue with it because it’s me and I know it’s right right53:44right right very interesting yep powerful stuff so we are coming to the top of the hour once again this has been53:50great even though we only had one of our one of our four guests that’s fine because as I always always say this show53:57is produced by Serendipity and random happen stance who are both more effective and cost less than human54:02producers because they bring me just who we need to have here they brought Barry in the producers called up Barry and54:08said hey you should come on the show too through the power of the universe amazing um so uh this has been has been54:16great so all of you watching at home looks like we do have at least one viewer I’m pretty sure there’s numbers in the corner are inaccurate we have54:21somewhere between like zero and six but anyway all you watching at home or watching the recordings um come back54:27next week follow it on my uh whichever Channel you’re watching Youtube LinkedIn54:33or Facebook make sure you’re following it come back at 1 pm eastern time and you will see some number of people one54:39two three or four of them Barry sh should be one of them God willing and uh Jonathan let me put54:45your your website back up here do you have any final comments for the folks at54:51home I think that there’s tremendous opportunity for many small businesses to54:56utilize AI to simplify their processes and remove pain points I know how55:02difficult it is as an entrepreneur myself having built multiple businesses to uh the The Daily Grind of things that55:10are distracting you from doing the actual work and making the sales that you need reach out to us we’re very55:17interested in understanding your your situation uh and uh you can schedule a55:22call with us it’s 30 minute call uh my availability for my International uh55:29clients we’ve actually extended now uh I will take evening calls for international clients and a couple of55:37real startups that are working nine to-5 and can’t meet with me and really need to uh just please you know put in the55:44comments exactly you know just give me a synopsis of what you would like to talk about we would love to talk to you and55:49build a bot for you fantastic well thank you so55:58for being on the show people am to wait for my screen to unfreeze and join us at56:03JB connect June 25th and 26 the dedicated networking event tickets at56:09this moment are only $90 but if you wait longer they’ll go up it’s jv-56:14connect.com and for anyone who’s saying I can’t Network for two whole days it’s56:19okay you can come for just three hours and you would definitely get your money’s worth because that’ll put you into I don’t know five breakout rooms56:25you may 40 people um but if you really want to dive all in what we found last time was people got to really know each56:31other over the two days so by the end of the second day people were saying hey can we do a hot seat and that person has a question could we maybe help them out56:37and it was super cool the community we built in this virtual space but if you can’t can’t come for the whole thing56:43drop in for a couple hours meet some people and if you can come for the whole the whole thing is going to be an amazing online experience so definitely56:49join us for that and thank you so much Jonathan for coming on the show feel56:56free to uh use the same link to apply that you used last time and I I I say we57:01have the the carnival model which is after you get off the ride you can get back in line and oh right again as soon57:06as it soon as it opens up again so we’d love to have you back at some point and it’s been an honor and a PR privilege to57:13to be on this podcast thank you so much for thinking of me and including me on this it was fun all right see you in the57:20future take care Book a Conversation Explore AI Strategy & Integration [tcb-script type=”application/ld+json”]{ “@context”: “https://schema.org”, “@type”: “VideoObject”, “name”: “Power Lunch Live Show: Jonathan 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