Halyard Consulting
Affiliate Summit East
Affiliate Summit East — Schema: The Future of Affiliate Marketing Conference | Year: 2015 • Location: New York, NY Why structured data matters for affiliates: richer results, better disambiguation, and more reliable product/offer matching across large catalogs.Invite Halyard to speakBack to Speaking Engagements What this session covered
Affiliate Summit East — Schema: The Future of Affiliate Marketing
Conference | Year: 2015 • Location: New York, NY
Key Takeaways
- Affiliate Summit East focused on the future of affiliate marketing through structured data.
- Structured data leads to richer results and better product matching across large catalogs.
- The session covered essential schema.org types like Product, Offer, and Review.
- Participants learned about common implementation mistakes that prevent rich results.
- The discussion included scaling feeds and connecting merchant data with schema.
Why structured data matters for affiliates: richer results, better disambiguation, and more reliable product/offer matching across large catalogs.Invite Halyard to speakBack to Speaking Engagements
What this session covered
- Essential schema.org types for affiliate content (Product, Offer, Review, AggregateRating).
- Common implementation mistakes that block rich results.
- Connecting feeds, merchant data, and schema for scale.
Organizational understanding
Connect this subject to a responsible modernization path.
Use the Organizational Intelligence Assessment when the operating context, governance requirements, and implementation priorities need to be clarified.