Vermont Web Marketing Summit — SMB Strategy in a Post-Google World

Conference | Year: 2014 • Location: Burlington, VT

How discovery behaviors shift as AI assistants compete with traditional search—and what SMBs should change in their content and conversion strategy.

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Session takeaways

• From queries to tasks: designing content for assistants.
• Entity-first content and local discovery.
• Turn “findability” into measurable pipeline.

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