Halyard Consulting
Vermont Web Marketing Summit
Vermont Web Marketing Summit — SMB Strategy in a Post-Google World Conference | Year: 2014 • Location: Burlington, VT How discovery behaviors shift as AI assistants compete with traditional search—and what SMBs should change in their content and conversion strategy.Invite Halyard to SpeakBack to Speaking Engagements Session takeaways
Vermont Web Marketing Summit — SMB Strategy in a Post-Google World
Conference | Year: 2014 • Location: Burlington, VT
Key Takeaways
- The Vermont Web Marketing Summit addresses shifts in discovery behaviors due to AI assistants.
- SMBs should adapt their content and conversion strategies to compete effectively.
- Key takeaways include designing content for tasks, focusing on entity-first content, and measuring findability for business pipelines.
How discovery behaviors shift as AI assistants compete with traditional search—and what SMBs should change in their content and conversion strategy.Invite Halyard to SpeakBack to Speaking Engagements
Session takeaways
- From queries to tasks: designing content for assistants.
- Entity-first content and local discovery.
- Turn “findability” into measurable pipeline.
Organizational understanding
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