Mobile SEO: Optimize for Mobile-First Indexing, Speed & Local
What mobile-first indexing means for your site, how to boost page speed, and quick wins for local search visibility on phones.
Overview
With mobile-first indexing, Google primarily evaluates your mobile experience. This video explains how to keep mobile and desktop content in parity, improve mobile page speed, and strengthen local visibility so customers can find and choose you on the go.
- Ensure mobile/desktop content, meta & structured data parity
- Use responsive design; test layout and tap targets on real devices
- Speed wins: CDN, image compression, code minification, lazy-loading
- Audit with PageSpeed Insights and fix high-impact issues
- Local SEO: complete Google Business Profile, consistent NAP, local terms
Read transcript / key moments
With the rise of mobile usage and mobile-first indexing, it’s more important than ever to optimize for devices. Beyond design and layout, focus on technical speed and structured data. Understanding mobile-first indexing Google primarily uses the mobile version of your site for indexing and ranking. Ensure content, structured data, and meta tags match between mobile and desktop. Use responsive design that adapts to each device. Improving page speed Slow pages increase bounces and hurt rankings. Improve speed with a CDN, compressed images, and minified code. Use Google’s PageSpeed Insights to diagnose issues and guide fixes. Optimizing for local search Claim and complete your Google Business Profile, keep NAP consistent across the web, and include relevant local keywords in your content to win “near me” intent. Conclusion Optimizing for mobile—indexing parity, fast performance, and strong local signals—helps you rank and convert mobile users. Contact Halyard Consulting to accelerate your mobile SEO roadmap.