Podcast SEO

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Podcast SEO: Boost Visibility & Reach More Listeners

Actionable tips for optimizing your podcast titles, descriptions, episodes, and website to increase discoverability in search results.

Overview

Podcasting is growing rapidly, but visibility depends on search optimization. This video breaks down podcast SEO essentials: keyword targeting, optimized titles and descriptions, publishing strategies, and building authority with backlinks and a podcast website.

  • Conduct keyword research with tools like Ahrefs, SEMrush, or Keyword Planner
  • Optimize podcast + episode titles & descriptions with natural keywords
  • Submit to major directories: Apple Podcasts, Spotify, Google Podcasts
  • Build a dedicated podcast website with show notes and transcriptions
  • Keep content fresh, publish regularly, and earn backlinks for authority
Read transcript / key moments
Podcasts are becoming an increasingly popular medium. With the rise of podcasting, it’s important to optimize for search engines to increase visibility and reach more listeners.

Keyword research
Identify relevant terms and phrases your audience searches for. Use these in your podcast title, description, and episodes.

Titles & descriptions
Craft compelling podcast and episode titles with target keywords. Keep descriptions concise, keyword-rich, and accurate.

Submitting to directories
Apple Podcasts, Spotify, Google Podcasts, and others improve reach. Provide accurate metadata for indexing.

Podcast website
Create a dedicated website with detailed descriptions, RSS feed, and episode transcriptions. Add a blog to improve search relevance.

Keep content fresh
Publish regularly and update your website. Build backlinks through guest posts and outreach.

Conclusion
Podcast SEO helps expand audience reach and discovery. Optimize titles, descriptions, directories, and websites to grow listenership. Contact Halyard Consulting to accelerate your podcast strategy.

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