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Case Study: U.S. Market Entry Strategy for Inobian

Key Takeaways

  • Inobian, a European nutraceutical innovator, aimed to enter the competitive U.S. health and wellness market.
  • The challenge included navigating regulatory complexities, branding issues, and ensuring product-market fit.
  • Halyard Consulting developed a comprehensive entry strategy including market analysis, compliance, and go-to-market planning.
  • Key outcomes included a phased launch strategy, FDA-compliant branding, and a strategic foothold with U.S. industry advisors.
  • Inobian is ready for its U.S. expansion with tailored messaging and plans for DTC testing.

Client Overview

Inobian is a European nutraceutical innovator known for its patented delivery systems and wellness products. With a successful track record across EU markets, the company was ready to expand into the highly regulated and competitive U.S. health and wellness space.

Challenge

The U.S. market presented significant regulatory complexity, branding challenges, and supply chain questions. Inobian needed a clear entry strategy that addressed compliance, product-market fit, and brand storytelling—without losing momentum from its European success.

Solution

Halyard Consulting led a multi-pronged advisory engagement to guide Inobian’s U.S. launch strategy. Our work included market analysis, compliance navigation, and go-to-market planning.

  • Conducted competitive benchmarking and U.S. channel analysis
  • Developed FDA-compliant positioning for product claims and packaging
  • Created brand messaging tailored to U.S. health-conscious consumers
  • Advised on B2B outreach, distribution planning, and affiliate models

Outcomes

  • Finalized a phased U.S. launch strategy aligned to regulatory guidance
  • Developed investor pitch decks and brand kit for U.S. partners
  • Positioned flagship product for wellness retail and DTC pilot testing
  • Established strategic foothold with U.S.-based industry advisors

Testimonial

“Halyard brought clarity to a very complex market. Their research, strategic thinking, and communication gave us a launch plan we could trust.” — Director, Inobian

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