Case Study: U.S. Market Entry Strategy for Inobian
Client Overview
Inobian is a European nutraceutical innovator known for its patented delivery systems and wellness products. With a successful track record across EU markets, the company was ready to expand into the highly regulated and competitive U.S. health and wellness space.
Challenge
The U.S. market presented significant regulatory complexity, branding challenges, and supply chain questions. Inobian needed a clear entry strategy that addressed compliance, product-market fit, and brand storytelling—without losing momentum from its European success.
Solution
Halyard Consulting led a multi-pronged advisory engagement to guide Inobian’s U.S. launch strategy. Our work included market analysis, compliance navigation, and go-to-market planning.
- Conducted competitive benchmarking and U.S. channel analysis
- Developed FDA-compliant positioning for product claims and packaging
- Created brand messaging tailored to U.S. health-conscious consumers
- Advised on B2B outreach, distribution planning, and affiliate models
Outcomes
- Finalized a phased U.S. launch strategy aligned to regulatory guidance
- Developed investor pitch decks and brand kit for U.S. partners
- Positioned flagship product for wellness retail and DTC pilot testing
- Established strategic foothold with U.S.-based industry advisors
Testimonial
“Halyard brought clarity to a very complex market. Their research, strategic thinking, and communication gave us a launch plan we could trust.”
— Director, Inobian