Client Overview

Trigonal Gallery is a contemporary art space dedicated to emerging artists and underrepresented voices in the global art scene. With an ambitious vision for digital engagement and cross-border exposure, the gallery aimed to grow beyond physical curation into a digitally native institution.

Challenge

Trigonal lacked a cohesive digital presence to support global audience engagement, online sales, and artist representation. Internal workflows were managed manually, and the gallery’s team needed scalable systems for communications, content publishing, and e-commerce.

Solution

Halyard Consulting developed and executed a digital transformation plan, focusing on web infrastructure, brand identity, and operational automation. We worked closely with Trigonal’s founder to integrate systems that preserved the gallery’s creative integrity while expanding its reach.

• Launched a curated e-commerce gallery for art sales and print editions
• Created digital artist bios, collection pages, and a multilingual website framework
• Implemented social automation for event and exhibition promotion
• Developed custom chat workflows to guide collectors and visitors

Outcomes

• Tripled online inquiries from international buyers and press
• Improved artist discoverability through SEO-optimized profiles
• Expanded mailing list and social engagement with integrated tools
• Established digital-first foundation for future virtual exhibitions and NFT integrations

Testimonial

“With Halyard’s help, we moved from a dream to a destination. Our gallery now has a voice online—and a platform to support artists worldwide.” — Founder, Trigonal Gallery