Competitive Analysis for SEO: Identify, Analyze, Outrank
Learn how to spot your real competitors, dissect their strengths and gaps, and build a plan to win organic share.
Overview
A smart competitive analysis goes beyond keyword overlap. In this video, we show how to identify both direct and indirect competitors, evaluate their content, UX, on-page SEO, backlinks, social presence, and paid activity and then turn those insights into a practical plan to outrank them.
- Map direct vs. indirect competitors for your audience
- Audit rivals: content quality, UX, on-page SEO, links, social, ads
- Turn gaps into strategy: better content, technical fixes, link growth
Explore AI Strategy & Planning Book a consultation Read transcript / key moments as a business owner or marketer it’s essential to understand the landscape of your industry and identify who your competitors are. by conducting a competitive analysis you can gain insight into their strategies, strengths, and weaknesses, which can inform your SEO and content marketing.identifying your competitorsconsider both direct and indirect competitors. direct = same products/services; indirect = different offers but similar audience. once identified, analyze their online presence and strategies.analyzing your competitors’ strategiesgoogle your main keywords; note who ranks on page one. assess: website design/UX, content quality/quantity, on-page SEO (titles, metas, headers), backlink profile, social presence, and paid campaigns. this reveals where they excel and where you can win.tips for outranking competitors• optimize for users and search engines (mobile, UX, target keywords)• create high-quality, in-depth content that answers real questions• build a strong backlink profile via outreach and partnerships• use social channels to promote content and engage your audience• monitor competitors and adjust your planconclusiona competitive analysis highlights opportunities to outperform rivals in search. by identifying competitors, analyzing their strategies, and executing a focused plan, you can improve rankings and drive more traffic.don’t let your small local business get left behind. contact Halyard Consulting to schedule a consultation and see how our team can help you grow with tailored strategies across SEO, SEM, and social media advertising.
Who it’s for
- SMBs in competitive niches
- Marketing teams planning content roadmaps
- Leaders seeking data-backed SEO decisions
Related resources
[tcb-script type=”application/ld+json”]{ “@context”:”https://schema.org”, “@type”:”VideoObject”, “name”:”Competitive Analysis for SEO: Identify, Analyze, Outrank”, “description”:”How to identify direct and indirect competitors, analyze their SEO and content tactics, and create a practical plan to outperform them in search.”, “thumbnailUrl”: “https://img.youtube.com/vi/ESKueRnvJG8/maxresdefault.jpg”, “uploadDate”:”2023-03-07T10:00:00-04:00″, “duration”:”PT3M51S”, “embedUrl”:”https://www.youtube.com/embed/ESKueRnvJG8″, “contentUrl”:”https://halyard.consulting/competitive-analysis-seo/”, “mainEntityOfPage”:{ “@type”:”WebPage”, “@id”:”https://halyard.consulting/competitive-analysis-seo/” }, “isPartOf”:{ “@type”:”WebSite”, “@id”:”https://halyard.consulting/#website” }, “publisher”:{ “@type”:”Organization”, “name”:”Halyard Consulting”, “url”:”https://halyard.consulting” }}[/tcb-script]