E-commerce SEO: Product Pages, Structured Data & Mobile Wins
How to make your store discoverable keyword research, high-converting product pages, backlinks, Product schema, and mobile performance.
Overview
E-commerce SEO is about matching buyer intent and removing friction. In this video, we cover research, high-impact product page optimizations, authority building, structured data for rich results, and mobile speed so your products rank and convert.
- Conduct keyword research mapped to category & product intent
- Optimize product pages: titles, metas, descriptions, media, reviews
- Earn backlinks via partnerships, PR, and guest content
- Add structured data (Product, Offer, AggregateRating) for rich results
- Accelerate mobile: responsive design, image compression, minification
Read transcript / key moments
As ecommerce businesses continue to thrive, SEO is essential to be found on SERPs and drive qualified traffic. Conduct keyword research Identify terms shoppers use for your products/services. Target these keywords in content and meta tags. Optimize product pages Include relevant keywords in titles, metas, product names, and descriptions. Use high-quality images/videos and add customer reviews to build trust. Build backlinks Backlinks signal value and relevance. Network with industry sites for links, and contribute guest posts to increase visibility and traffic. Use structured data Add Product schema (pricing, availability, ratings) so search engines understand your pages and can display rich results. Optimize for mobile Ensure a responsive site and fast load times on mobile. Slow pages hurt visibility and conversions. By implementing these tactics, you’ll improve visibility, rankings, and revenue. Contact Halyard Consulting for a tailored e-commerce SEO plan.