E-commerce SEO: Product Pages, Structured Data & Mobile Wins
How to make your store discoverable keyword research, high-converting product pages, backlinks, Product schema, and mobile performance.
Key Takeaways
- E-commerce SEO focuses on aligning buyer intent with effective strategies like keyword research, optimized product pages, and structured data.
- Key tactics include conducting keyword research, optimizing product pages with media and reviews, and building backlinks through partnerships.
- Structured data implementation, such as Product schema, helps search engines provide rich results, improving visibility.
- Mobile optimization is crucial; ensure responsive design and fast load times to enhance conversions and rankings.
- This article is ideal for online stores aiming for organic growth and enhanced mobile performance.
Overview
E-commerce SEO is about matching buyer intent and removing friction. In this video, we cover research, high-impact product page optimizations, authority building, structured data for rich results, and mobile speed so your products rank and convert.
- Conduct keyword research mapped to category & product intent
- Optimize product pages: titles, metas, descriptions, media, reviews
- Earn backlinks via partnerships, PR, and guest content
- Add structured data (Product, Offer, AggregateRating) for rich results
- Accelerate mobile: responsive design, image compression, minification
Explore AI Strategy & PlanningBook a consultation Read transcript / key moments As ecommerce businesses continue to thrive, SEO is essential to be found on SERPs and drive qualified traffic.Conduct keyword researchIdentify terms shoppers use for your products/services. Target these keywords in content and meta tags.Optimize product pagesInclude relevant keywords in titles, metas, product names, and descriptions. Use high-quality images/videos and add customer reviews to build trust.Build backlinksBacklinks signal value and relevance. Network with industry sites for links, and contribute guest posts to increase visibility and traffic.Use structured dataAdd Product schema (pricing, availability, ratings) so search engines understand your pages and can display rich results.Optimize for mobileEnsure a responsive site and fast load times on mobile. Slow pages hurt visibility and conversions.By implementing these tactics, you’ll improve visibility, rankings, and revenue. Contact Halyard Consulting for a tailored e-commerce SEO plan.
Who it’s for
- Online stores seeking organic growth
- Teams improving product detail pages (PDPs)
- Brands aiming for rich results & better mobile conversions