On-Page SEO: A Step-by-Step Guide (With Template)
From keyword research to titles, headings, internal links, media, and measurement follow this on-page checklist to earn relevant traffic.
Overview
On-page SEO is where rankings become repeatable. This video walks through a practical sequence: research keywords, craft title & meta, structure headings, write high-quality content, clean up URLs, strengthen internal/external links, optimize images/video, and monitor results.
- Choose intent-matched keywords (head + long-tail)
- Write clear, compelling titles & meta descriptions
- Use H1/H2/H3 to organize ideas for readers & bots
- Improve UX with media, scannability, and links
- Track changes and iterate for compounding gains
Read transcript / key moments
search engine optimization (SEO) improves visibility in search results. on-page SEO optimizes individual pages for relevant traffic. step 1: conduct keyword research identify keywords and phrases your audience searches for (e.g., with Google Keyword Planner, Semrush, Ahrefs). note volume, difficulty, and variants. step 2: optimize your title tag & meta description include your primary keyword early in the title; keep titles ≲60 chars. write a concise meta description (≲155 chars) with the primary keyword and a clear value proposition. step 3: optimize headings use H1 for the main topic (with primary keyword). organize sections with H2/H3 and include secondary keywords naturally. step 4: optimize content write helpful, relevant copy. avoid keyword stuffing; use synonyms and related phrases. add images/video to improve engagement. step 5: optimize URL structure keep URLs short, descriptive, and keyword-relevant. avoid special characters and unnecessary numbers. step 6: optimize internal linking link to related pages using descriptive, keyword-rich anchors to clarify site structure and help crawling. step 7: optimize external linking link to credible, relevant sources where useful; use descriptive anchors. step 8: optimize images & video use descriptive file names and alt text; ensure media improves understanding and UX. step 9: monitor results measure rankings, clicks, and engagement; iterate based on data. (conclusion) don’t let your business fall behind—Halyard Consulting can help you implement this on-page checklist and connect it to a broader SEO plan.