On-Page SEO

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On-Page SEO: A Step-by-Step Guide (With Template)

From keyword research to titles, headings, internal links, media, and measurement follow this on-page checklist to earn relevant traffic.

Overview

On-page SEO is where rankings become repeatable. This video walks through a practical sequence: research keywords, craft title & meta, structure headings, write high-quality content, clean up URLs, strengthen internal/external links, optimize images/video, and monitor results.

  • Choose intent-matched keywords (head + long-tail)
  • Write clear, compelling titles & meta descriptions
  • Use H1/H2/H3 to organize ideas for readers & bots
  • Improve UX with media, scannability, and links
  • Track changes and iterate for compounding gains
Read transcript / key moments
search engine optimization (SEO) improves visibility in search results. on-page SEO optimizes individual pages for relevant traffic.

step 1: conduct keyword research
identify keywords and phrases your audience searches for (e.g., with Google Keyword Planner, Semrush, Ahrefs). note volume, difficulty, and variants.

step 2: optimize your title tag & meta description
include your primary keyword early in the title; keep titles ≲60 chars. write a concise meta description (≲155 chars) with the primary keyword and a clear value proposition.

step 3: optimize headings
use H1 for the main topic (with primary keyword). organize sections with H2/H3 and include secondary keywords naturally.

step 4: optimize content
write helpful, relevant copy. avoid keyword stuffing; use synonyms and related phrases. add images/video to improve engagement.

step 5: optimize URL structure
keep URLs short, descriptive, and keyword-relevant. avoid special characters and unnecessary numbers.

step 6: optimize internal linking
link to related pages using descriptive, keyword-rich anchors to clarify site structure and help crawling.

step 7: optimize external linking
link to credible, relevant sources where useful; use descriptive anchors.

step 8: optimize images & video
use descriptive file names and alt text; ensure media improves understanding and UX.

step 9: monitor results
measure rankings, clicks, and engagement; iterate based on data.

(conclusion)
don’t let your business fall behind—Halyard Consulting can help you implement this on-page checklist and connect it to a broader SEO plan.

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