On-Page SEO: A Step-by-Step Guide (With Template)
From keyword research to titles, headings, internal links, media, and measurement follow this on-page checklist to earn relevant traffic.
Overview
On-page SEO is where rankings become repeatable. This video walks through a practical sequence: research keywords, craft title & meta, structure headings, write high-quality content, clean up URLs, strengthen internal/external links, optimize images/video, and monitor results.
- Choose intent-matched keywords (head + long-tail)
- Write clear, compelling titles & meta descriptions
- Use H1/H2/H3 to organize ideas for readers & bots
- Improve UX with media, scannability, and links
- Track changes and iterate for compounding gains
Explore AI Strategy & PlanningBook a consultation Read transcript / key moments search engine optimization (SEO) improves visibility in search results. on-page SEO optimizes individual pages for relevant traffic.step 1: conduct keyword researchidentify keywords and phrases your audience searches for (e.g., with Google Keyword Planner, Semrush, Ahrefs). note volume, difficulty, and variants.step 2: optimize your title tag & meta descriptioninclude your primary keyword early in the title; keep titles ≲60 chars. write a concise meta description (≲155 chars) with the primary keyword and a clear value proposition.step 3: optimize headingsuse H1 for the main topic (with primary keyword). organize sections with H2/H3 and include secondary keywords naturally.step 4: optimize contentwrite helpful, relevant copy. avoid keyword stuffing; use synonyms and related phrases. add images/video to improve engagement.step 5: optimize URL structurekeep URLs short, descriptive, and keyword-relevant. avoid special characters and unnecessary numbers.step 6: optimize internal linkinglink to related pages using descriptive, keyword-rich anchors to clarify site structure and help crawling.step 7: optimize external linkinglink to credible, relevant sources where useful; use descriptive anchors.step 8: optimize images & videouse descriptive file names and alt text; ensure media improves understanding and UX.step 9: monitor resultsmeasure rankings, clicks, and engagement; iterate based on data.(conclusion)don’t let your business fall behind—Halyard Consulting can help you implement this on-page checklist and connect it to a broader SEO plan.
Who it’s for
- SMBs seeking a reliable on-page checklist
- Teams refreshing key landing pages
- Leaders aiming for durable organic growth