Overview

Podcasting is growing rapidly, but visibility depends on search optimization. This video breaks down podcast SEO essentials: keyword targeting, optimized titles and descriptions, publishing strategies, and building authority with backlinks and a podcast website.

• Conduct keyword research with tools like Ahrefs, SEMrush, or Keyword Planner
• Optimize podcast + episode titles & descriptions with natural keywords
• Submit to major directories: Apple Podcasts, Spotify, Google Podcasts
• Build a dedicated podcast website with show notes and transcriptions
• Keep content fresh, publish regularly, and earn backlinks for authority

Explore AI Strategy & PlanningBook a consultation Read transcript / key moments Podcasts are becoming an increasingly popular medium. With the rise of podcasting, it’s important to optimize for search engines to increase visibility and reach more listeners.Keyword researchIdentify relevant terms and phrases your audience searches for. Use these in your podcast title, description, and episodes.Titles & descriptionsCraft compelling podcast and episode titles with target keywords. Keep descriptions concise, keyword-rich, and accurate.Submitting to directoriesApple Podcasts, Spotify, Google Podcasts, and others improve reach. Provide accurate metadata for indexing.Podcast websiteCreate a dedicated website with detailed descriptions, RSS feed, and episode transcriptions. Add a blog to improve search relevance.Keep content freshPublish regularly and update your website. Build backlinks through guest posts and outreach.ConclusionPodcast SEO helps expand audience reach and discovery. Optimize titles, descriptions, directories, and websites to grow listenership. Contact Halyard Consulting to accelerate your podcast strategy.

Who it’s for

• Businesses running or launching a podcast
• Marketers building authority via audio content
• Teams seeking better podcast discoverability in search

Related resources

• Blog SEO Optimization
• Future of SEO
• SEO Content Strategy (12-Step Process)