SEO Tracking & Success Measurement
How to use KPIs, analytics tools, backlink tracking, and local SEO monitoring to evaluate and improve your search performance.
Key Takeaways
- Measuring SEO success requires defining clear KPIs like traffic, bounce rate, and conversions.
- Utilize analytics tools such as Google Analytics, Adobe Analytics, and Piwik for insights.
- Track backlinks with Ahrefs, Majestic, or Moz’s Open Site Explorer to assess link quality.
- Monitor local SEO using Google My Business, Yext, and BrightLocal for better visibility.
- Align strategies with business goals to enhance performance and ROI in SEO tracking.
Overview
Tracking SEO success requires clear KPIs and the right measurement tools. In this video, we cover what metrics matter most, which analytics platforms provide the best insights, and how to monitor backlinks and local SEO to understand performance and ROI.
- Define relevant KPIs: traffic, bounce rate, conversions, time on site
- Use analytics tools (Google Analytics, Adobe Analytics, Piwik)
- Track backlinks with Ahrefs, Majestic, Moz’s Open Site Explorer
- Monitor local SEO with Google My Business, Yext, BrightLocal
- Stay aligned with business goals and adjust as trends shift
Explore AI Strategy & PlanningBook a consultation Read transcript / key moments SEO is complex and ever-evolving, and measuring success is essential.KPIsIdentify the metrics most relevant to your business: organic traffic, bounce rate, conversion rate, time on site.Analytics toolsUse Google Analytics, Adobe Analytics, or Piwik to get insights into traffic, conversions, and engagement.Backlink trackingMonitor links with tools like Ahrefs, Majestic, and Moz’s Open Site Explorer to gauge authority and link quality.Local SEO trackingUse Google My Business, Yext, and BrightLocal to manage and monitor local presence.ConclusionMeasuring SEO requires consistent tracking of KPIs, analytics, backlinks, and local SEO metrics. By aligning with business goals and adjusting strategies, you can improve visibility, conversions, and revenue.
Who it’s for
- Teams managing SEO performance dashboards
- Businesses tracking ROI from organic search
- Local businesses optimizing presence and reviews