SEO Tracking & Success Measurement
How to use KPIs, analytics tools, backlink tracking, and local SEO monitoring to evaluate and improve your search performance.
Overview
Tracking SEO success requires clear KPIs and the right measurement tools. In this video, we cover what metrics matter most, which analytics platforms provide the best insights, and how to monitor backlinks and local SEO to understand performance and ROI.
- Define relevant KPIs: traffic, bounce rate, conversions, time on site
- Use analytics tools (Google Analytics, Adobe Analytics, Piwik)
- Track backlinks with Ahrefs, Majestic, Moz’s Open Site Explorer
- Monitor local SEO with Google My Business, Yext, BrightLocal
- Stay aligned with business goals and adjust as trends shift
Read transcript / key moments
SEO is complex and ever-evolving, and measuring success is essential. KPIs Identify the metrics most relevant to your business: organic traffic, bounce rate, conversion rate, time on site. Analytics tools Use Google Analytics, Adobe Analytics, or Piwik to get insights into traffic, conversions, and engagement. Backlink tracking Monitor links with tools like Ahrefs, Majestic, and Moz’s Open Site Explorer to gauge authority and link quality. Local SEO tracking Use Google My Business, Yext, and BrightLocal to manage and monitor local presence. Conclusion Measuring SEO requires consistent tracking of KPIs, analytics, backlinks, and local SEO metrics. By aligning with business goals and adjusting strategies, you can improve visibility, conversions, and revenue.