Social Media & SEO: How Social Boosts Search Performance
Understand how social signals, backlinks, brand visibility, and user experience from social media influence your search results—and what to do about it.
Overview
Social and search are tightly connected. In this video, we break down how social signals, earned backlinks from shares, and stronger brand visibility contribute to better rankings and how to align your social content with SEO goals while improving on-site experience and trust.
- Leverage social signals to validate quality & relevance
- Earn backlinks through share-worthy posts and campaigns
- Grow branded search via consistent, authoritative presence
- Boost UX & conversions by aligning social and on-site content
Read transcript / key moments
as a business owner it's important to understand the relationship between social media and search engine optimization (SEO). while they may seem separate, they're closely connected and can greatly impact each other. the importance of social signals likes, shares, and comments indicate popularity and relevance. search engines use these signals to help assess content quality, which can affect rankings. building backlinks social can generate backlinks when shared content is cited or referenced by other sites. these links signal value and authority. improving brand visibility consistent social presence increases branded search and recall, which can drive more qualified traffic and support SEO. enhancing user experience social-driven traffic can improve engagement when on-site content is relevant, trustworthy, and helpful—leading to more conversions. optimizing your social media strategy focus on valuable content, consistent publishing, and proactive outreach to earn links and visibility. align on-site UX with what social visitors expect. conclusion by understanding how social affects SEO and optimizing your presence, you can improve rankings and drive more traffic. contact Halyard Consulting for tailored strategies across SEO, SEM, and social media advertising.