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Key Takeaways

  • The SMX Las Vegas conference focused on semantic search and structured data strategies.
  • Attendees learned to choose the right entity types and properties for better SEO.
  • The conference covered how to validate markup and avoid common pitfalls.
  • Participants discovered how to connect knowledge graphs to business outcomes.

How schema.org and entity-based SEO improve relevance, disambiguation, and rich results across large websites.Invite Halyard to speakBack to Speaking Engagements

What attendees learned

  • Choosing the right entity types and properties.
  • Validating markup and avoiding common pitfalls.
  • Connecting knowledge graphs to business outcomes.